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Retail giant Cotton On has announced store closures due to falling profits.

Cotton On has recently announced the closure of two of their store chains ‘Factorie’ and ‘Supré’.

Warrnambool, Victoria have had two Cotton On Group store closures, ‘Supré’ at Gateway Plaza and ‘Factorie’ on Liebig Street.

A Cotton On spokeswoman, as reported in The Standard, said the decision to close Supre was to improve its “footprint across the markets” and serve “customers in locations and across channels that work for them”.

“We value the incredible contribution our team members have made to Supre in the local community. Our team members remain our number one priority,” she added.

Further news: Even more stores to close

In a further development reports say Cotton On has closed its Brisbane distribution centre which sadly means the loss of 117 jobs.

Cotton On chief executive officer Peter Johnson said it had been a hard decision.

“Our Queensland team remain our number one priority right now and we are supporting them during this period of transition,” Mr Johnston told the Geelong Advertiser.

Not the only retailers struggling

Earlier this year Big W announced they are closing 30 stores and discount chain store The Reject Shop also have suffered store closures.

Even Baker’s Delight has suffered some recent closures. 

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  • I wasnt aware of this and our local store has remained

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  • Love Cotton On a lot. So sad to see many retailer stores closing. Times are rough.

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  • Sad that a lot of stores are closing. I wasn’t aware that Factorie and Supre were part of the same group as Cotton On.

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  • Cotton On is one of our families favourite group of shops. It would be a shame if they were to have to close more stores.

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  • I haven’t shopped at these stores for a few years now. It was all good and well when I was a size 8-10 but since having a child and retaining some, cushioning shall we say, these brands just do not cater to larger people. My partner is 6’6 and usually has to wear 3XL for comfort and I don’t think these stores cater to anything near that large either.

    I’m sure if I was still small in stature I’d be shopping there and feeling devastated by this

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  • The supre in my town shut down years ago. Theyre all slowly diminishing, one by one. It’s so sad.

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  • This is extremely saddening. Shop closure means unemployment. Please support our local businesses to prevent closures.

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  • I had no idea this was happening!

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  • As a Cotton On Group employee I can actually confirm that this article is now very inaccurate.
    Supré (and Factorie) did go through a period of downsizing with a lot of store clousures a couple of years back. However over the past 2 years the Group has been working on revising the image of Supré, moving away from the younger demographic market and looking for towards an older, more sophisticated (or say classier) look in the clothing they offer. To accompany this they are also redesigning the branding and store look and feel, doing away with the intense decor and colouring of their stores, with a new black on white logo and branding (as opposed to the fluorescent pinks used) and have gone with a minimalistic look and feel in stores, much like you would in more high fashion settings.
    And on top of this the Cotton On Group has begun an aggressive re-expasion of the brand with the opening (or future planned opening) of tens of stores in major key shopping centres/precincts in Melbourne alone, as well as massive refurbishments and openings of stores across the country. In particular throughout SE Queensland on the sunshine and gold coasts, and the expansion, revival and reimaging of the brand has no signs of slowing down anytike soon.

    So while the brand you knew as Supré focusing a lot on skimpy little clothes for older teens/young adults might be becoming a distant memory, the brand itself is very much alive and thriving.

    As for the distribution centre, it should be noted that this DC was NOT solely used for Supré, but was utilised for all Cotton On Group brands (including factorie and Typo), and the closure was not a result of and brands closing down or the company downsizing. It was simply because Cotton On had decided to UPSIZE and UPSCALE its distribution capabilities by injecting hundred of millions of dollars into building a brand new state of the art NATIONAL distribution centre at Avalon Airport near Geelong, VIC. and this brand new distribution centre was designed with such a massive input and output capacity (coupled with an incredible amount of room for future expansion) that it meant the existing, aging, distribution centres were no longer required to fulfill their needs.

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  • So sad to see so many Australian stores disappearing :(

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  • None of these have shut in my local area but I rarely shop at any of them unless they have sales

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  • I must admit I haven’t shopped there in a while. I find they are too expensive if it’s not on sale.

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  • I think cotton on is quite expensive.
    I thought it was supposed to be a cheap store but looking at the prices of things it’s not at all so in really not surprised.
    Don’t know that the quality is all that good either.
    I bought a t shirt once as I was wearing a jumper, sweating in the weather and wanted something basic and cheap so went into cotton on.
    30 bucks later for a shirt that was so thin and stretched after one wash! Never again.

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  • That is a pity. I like cotton on. I think the quality is good and they have some really cute kids stuff there.

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  • I think many of the clothing retailers are overpriced and this is evident across the board when you see a constant stream of sales, week after week with prices only a fraction of what they were previously. This tells me that they were overpriced in the first place ….. especially given the fact that the majority are made overseas. I love cotton and all natural fibres but would love to see some of these stores that are closing be replaced with some Australia made goods…….now us surely the time for that!!

    Reply

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