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We’re completely shocked. We knew Target was in trouble but we didn’t realise it was literally hanging by a thread. Around 167 Target stores will be shut down or rebranded in a major retail shake-up.

Owners of the Target brand, Wesfarmers, made the announcement to investors this morning saying that this drastic move was necessary as they shifted their focus from Target to Kmart, which is more profitable.

“For some time now, the retail sector has seen significant structural change and disruption, and we expect this trend to continue,” said Rob Scott, Wesfarmers Managing Director.

“With the exception of Target, Wesfarmers’ retail businesses are well-positioned to respond to the changes in consumer behaviour and competition associated with this disruption.”

It is expected that a review into the financial viability of Target will take place.

Major Changes As Target Stores Close Or Convert Into Kmarts

A few weeks ago, we announced the closure of a few Target stores across three states, but now this shake-up is far more widely spread.

Around 40 larger Target outlets will be closed or converted to Kmarts and 52 Target Country stores will be converted to smaller-format Kmarts.

The remaining 50 Target Country locations will be shut, and a further 10 to 25 large-format Target stores will also close.

Between 122 and 167 locations will either be converted or shut, representing around half of Target’s 284-strong store network.

We do not know as yet as to which stores will be shutting its doors.

Online Improvement

The corporation said that it will also increase its investment in online capabilities of its brands – which we think is very necessary after the Kmart online shopping platform and home delivery network struggled and buckled under increased activity during COVID-19.

“The expansion of our digital offer will provide customers with access to the Kmart and Target products they love, together with over two million products from the Catch marketplace, via home delivery or click and collect.”

We can expect these changes to happen over the next 12 months.

Are you surprised about this news that Target Stores will shut down? Tell us in the comments below.

  • I think target is more exxy than Kmart???
    Also, there isn’t one close to me so it doesn’t affect me. If I want something from target I usually just shop online.
    I like Kmart better any way.

    Reply

  • I love Kmart but I love Target. I get all my work clothes from there. I’m hoping that Kmart will stock the higher quality clothing I love.

    Reply

  • But I like Target! It carries more branded items and is if of better quality!

    Reply

  • I wonder if Kmart’s quality will increase?

    Reply

  • Change is always good.

    Reply

  • This is really sad news to me as I’ve been shopping at Target for many many years. I’m not keen on Kmart clothing. Target has better quality clothing that washes well and lasts a lot longer than most fashion from Kmart. It’s very rare that I can find something in Kmart that I really like, or that fits me well and isn’t thin and scratchy cheap fabric. I want clothes I can actually wear. and look good in. I don’t like cheap and cheerful! Targets suits my needs perfectly…Their clothing may be a lot more expensive but the quality is there, the fit and fabric are usually really good quality. Their clothing lasts more than one season, sometimes years!

    Reply

  • Target has much better quality than Kmart or BIg W but is too expensive compared to those stores.

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  • Target, has much better quality items especially clothes.

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  • Well, that’s disappointing. I’ve always felt that Target generally has better quality products,

    Reply

  • We have Kmart in our shopping center but no target I am not sure if they are going to close it but I would be sad if they do because it’s very convenient to shop in-store and find things then doing it online.

    Reply

  • We have both here I wonder if one will close

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  • My shopping centre has both Kmart and target so I guess they will just close that one down. They do have some pretty dresses in there for girls but they are usually overpriced in my opinion. Still. Target has been around since I was a kid so will be sorry to see them go!

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  • We were warned earlier on but now it seems Target is really dying. They have nice stuff but it did cost more than Kmart.

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  • I did hear about it previously but was unaware of how many are being shut down. I’m not surprised though because online shopping has really taken off.

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  • I read about it. I guess we will have to wait a little longer to see if our local Target has been affected. I hope not.

    Reply

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