Kmart has responded to pressure and removed a kids’ wedding dress costume from stock after a Melbourne mum complained that the dress-up was “beyond inappropriate”.

The costume, priced at $6, was a white wedding dress and came with a veiled headband. It was sized for kids aged between 4 and 6.

The dress was pulled from the shelves two days after a petition was launched on Change.org by Shannon B.

“Kmart Australia regrets the decision to range the bride costume,” a Kmart spokesperson told 7 News.

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“It was not intended to cause offence and we sincerely apologise. We have made the decision to withdraw this product.”


It’s actually quite a surprising move by the giant retailer, as the petition hadn’t exactly gone viral. In fact, it had only attracted 124 signatures.


The petition stated:

“Each year, 12 million children (girls as young as 6 years old — the same size as this ‘costume’) are sold or married off by their family without their consent. That’s one million child marriages per month!”

“That equates to 23 children every minute or 1 child every 2 minutes. If this continues, 150 million more children will be married by the year 2030.

“Child marriage means child abuse and torture in its worst forms — paedophilia, child rape, child slavery, child sex trafficking.

“Tell Kmart this is beyond inappropriate and offensive and that they have a social responsibility to pull this item off their shelves immediately.”


I understand Shannon’s point of view. However, my little girls love playing weddings and would absolutely adore dressing up in a child-sized wedding dress. So I’m actually disappointed in their decision to remove the dress.

I guess Kmart was concerned that the whole thing would explode out of control and it wasn’t worth the risk.

Do you think Kmart should have pulled the kids’ bridal dress up? Tell us in the comments below.

  • A cheap out fit for dressing up and some people get offended. A lot of little girls like to dress up as a bride when young, my oldest daughter was one of those. I loved doing it with my sisters, fighting over who was the bride or bridesmaids. i see no harm in letting this costume be allowed to be sold. So are we next going to ban Confirmation dresses too as these are white and most times have a small white veil much closer in age to when the Child Brides are married off.


  • I don’t really think this is normalising child brides. Children love dress ups and to them that’s all this is.


  • What a load of bull. Kids should be allowed to dress up in whatever dress up they want. It’s all about letting their imaginations Go wild


  • No veiled headband and Kmart may have got away with it. Maybe they could re-introduce the dresses with little embroidered flowers or something similar


  • Why can we not let little girls be little girls???


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