Forever 21 has been described as ‘fat-phobic’ after all of the retailer’s plus-size orders came with a free Atkins diet bar.

Twitter users shared pictures of their orders and called for the company to ‘re-evaluate its brand partnerships’.

The chain store issued a statement afterwards saying: “The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed.”

forever 21

One user wrote: “Diet culture continues to thrive because of companies like you who ‘subtly’ shove it down people’s throats. Please address this.”

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The tweet was shared over 3,000 times, prompting other people to share pictures of their freebie diet bars.

The brand have been accused of ‘catching customers off guard’ but not everybody sees a problem with it.

“It’s nothing personal,” one user wrote, explaining how she bought some plus size and some small clothes as part of her order.

Forever 21 has released another one apologising for “any offence” the diet bar caused.

diet bar

However, many people are still left shocked from the unexpected delivery with one user noting diet could be seen as offensive regardless of a customer’s size.

“Even if that’s the case since when is it a good idea to include such an awful promo item with CLOTHES. even skinny women don’t feel great about getting diet food sent to them unprovoked,” she said.

Would you find it offensive?

Share your comments below

  • I can see why they are upset, especially when its quiet obvious dig


  • That’s a bit insulting, I can see how people can take offence


  • Not only that, a person who has food allergies has yet another product to read the label very carefully.


  • Freebie or not, I personally don’t think it was the best marketing idea!


  • They really didn’t think that one through did they?


  • Nope shouldn’t be sending that out with clothes. Some women.. most women..already feel the pressures to be slim and look like models etc. let’s not shove diet food in peoples faces and make them feel shit about themselves.


  • A freebie is a freebie, wouldn’t bother me….hey, send two!


  • Lol… I haven’t received a freebie like this, but honestly I wouldn’t think much of it. As someone who worked in retail, I understand that at times manufacturers give products to retailers to distribute as freebies, kind of advertising. I would give it a try, I wouldn’t think about it being diet bar. If it tastes good, I’d eat it, if not, throw it out. No big deal to me


  • I’m afraid to say I would. There are many factors behind why people have weight issues. I find it absurd


  • That is a terrible freebie to send out to people buying plus sized clothes. How thoughtless.


  • lol that comment, “What are you trying to Tell me Forever 21, I’m FAT, LOSE WEIGHT?” Clearly, yes,


  • I’d laugh it off!!


  • I personally feel everybody should strive to be a healthy size. We are currently in an obesity epidemic. “Diet bars” aren’t the way to achieve that though so not a great initiative. Kind of funny though.


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