Welcome to MoM.Connect

Every month, Mouths of Mums connects with over 2,000,000 mums;
Mums of bubs, cubs, tweens, teens and adult kids. We're even rocking a huge group of very influential grandmums.

If you manage a brand (and products) you'd like them all to know, love and connect with … this is where you need to be.

MoM.Connect has been designed to give you a delicious menu of connection options that put you in the driver's seat in terms of what our members see from you, when and how.

No more waiting … hoping your story is picked up; MoM.Connect gives you the connections your brand demands.

Your brands. Our community. Connected.

Achieving visibility for your brand, client or products is harder than ever.

You spend weeks developing campaigns, crafting content, curating recipes and launching products; only to discover that without a media budget, they may never see the light of day - let alone really connect with your target market.

After talking to PRs, brand reps and brands to see what they really need right now, MoM.Connect is here to hand the power back to you.

Submit your campaigns with MoM.Connect and know that you'll get the clipping. Want your content run? Consider it done.

Every step of the way you have full visibility and control via your campaign dashboard - with links and results downloadable at the touch of a button.

Self serve content beautifully delivered. Guaranteed.

You control your message.

Pricing

MoM.Connect is all about making it super easy for you and your brands to connect with the most engaged audience of women in Australia. For a small investment you have complete control over what is published and when it is published and promoted.

Content types

$ 50

Product listing

With over 225,000 page views every month, showcase your products where MoM Members are reviewing, rating and checking out products prior to doing their grocery shop.
See what's included for each Product listing

$ 100

Recipe

Showcase your brand and product in a recipe! With over 1.4million recipes searched, cooked and printed from Recipes on Mouths of Mums, this is a brilliant product integration strategy.
See what's included for each Recipe

$ 300

Article

There’s no better way to promote the content you have worked so hard to create for your client/brand than to publish an article via MoM.Connect. You have complete control over what is published*. Articles are a great way to showcase your brand and message.
See what's included for an Article

$ 100

Competition

MoM Members love to win prizes so if you have products you'd like to showcase, a competition is a brilliant way to engage and raise awareness.
See what's included for a Competition

Add a little extra

$ 50

Publish date lock-in

Ensure your article is published on Mouths of Mums at the exact date & time you specified above (good for embargoes). Otherwise we aim to publish within 7 days of your chosen date.

$ 300

Social promotion

Ask us to amplify your content across our social channels when we publish. With reach of over 3.5million per month across Facebook, Instagram and Pinterest, this is a wonderful add-on (it also looks great in your report back to your client or team).

How it works

  • Set up your MoM.Connect account
  • Start adding content for your brand
  • Your content published to your schedule
  • All eyes on you!
  • Campaign results at the touch of a button
  • We connect over 2,000,000 Australian Women every month
  • We have over 340,000 registered and profiled members
  • MoM members willingly engaged with branded content
See our Media Kit
FAQs

Frequently Asked Questions

What is included for an ARTICLE?

For each ARTICLE published via MoM.Connect, we commit the following:

  1. Your article published on the MoM site for 6 months from publish date.
  2. Your article served in content units run of site for 6 months from publish date.
  3. Your article featured in a minimum of 1 MoM newsletter within 5 days of publication.

Don't forget you can increase the number of people who visit your article by adding a Facebook post to your order.

What is included for a RECIPE?

For each RECIPE via MoM.Connect, we commit the following:

  1. Your recipe published on the MoM site for 6 months from publish date.
  2. Your recipe served in content units run of site for 6 months from publish date.
  3. Your recipe featured in a minimum of 1 MoM newsletter within 5 days of publication.

Don't forget you can increase the number of people who visit your recipe by adding a Facebook post to your order.

What is included for a COMPETITION?

For each COMPETITION via MoM.Connect, we commit the following:

  1. Your competition published on the MoM site for the duration of the competition.
  2. Your competition served in content units run of site while the competition is live.
  3. Your competition featured in a minimum of 2 MoM newsletters while the competition is live.

Don't forget you can increase the number of people who visit your competition by adding a Facebook post to your order.

What is included for a PRODUCT listing on Rate It?

For each PRODUCT on Rate It via MoM.Connect, we commit the following:

  1. Your product will appear in Rate It for 12 months from publish date.
  2. Your product may appear in Rate It content units run of site during this period.

Don't forget you can increase the number of people who visit your product by adding a Facebook post to your order.

If you would like to add multiple products to Rate It, contact the MoM.Connect team and we can discuss package options.

How many people will see my content?

Whilst we are unable to guarantee the number of people who will see (and engage with) your content, it is worth remembering that good quality content should achieve good results.

Think about the relevance of your content to our audience, work on using headlines that encourage readers to find out more, be sure to use an eye-catching quality image for your content and write your content in a style that mums want to engage with - open, friendly, personal.

Don't forget you can increase the number of people who visit your submission by adding a facebook post to your order.

If you would like to discuss additional options to increase connections, please get in touch with the MoM.Connect team.

What if I'd like to run other activations that aren't on MoM.Connect?

If you would like to discuss activations that aren't currently listed in the MoM.Connect self service menu, please get in touch with the MoM.Connect team.

We will be more than happy to work with you to create connections between your brand and Mouths of Mums members.

Connect with over 2,000,000 mums

We can't wait to start connecting you, your brands and your content with the Mouths of Mums community;

Let MoM.Connect help you take control of your content … so that you're delivering exactly what's needed.

Register Now