Mum slams Coles ‘Little Shop’ campaign after she discovered one of its plastic toys washed up on a beach in Indonesia.

Stephanie Shaw, a 40-year-old mother from Brisbane, was in Bali for a work trip this week when she noticed the familiar toy laying on the sand among heaps of plastic and rubbish.

Ironically, Ms Shaw had just finished a marine conservation and plastic pollution conference.

‘I couldn’t believe it. That little piece of plastic could have easily landed in a sea turtle’s mouth or been swallowed by a bird,’ Ms Shaw told Yahoo7 News.

‘It was actually kind of fitting as Nutella itself is full of palm oil, which is devastating Indonesia’s rainforests and killing the orangutan population,’ she continued.

Ms Shaw continued to slam the campaign, blaming Coles executives for not thinking of the aftermath of having thousands of little plastic toys, that will never break down, floating around.

‘It’s just a terrible campaign. We should be straying away from plastics altogether. They are not thinking about the environment. They’re not recyclable at all.’

Of course she wasn’t able to confirm if the Coles toy had infact traveled from Australia, or had been brought to the beach by a tourist.

A couple of months ago a young man shared his outraged after finding a plastic Coles Little Shop Mini Collectable washed up on his local beach. Read more on that HERE.

Coles has previously said its collectables used plastics, which are fully recyclable, including its packaging.

Share your comments below

  • There is no proof of how it landed on the beach. Lots of Australians travel to Bali! Plastic bags, fish netting and other items cause terrible damage. as evidenced in other photos with injured and dead animals.


  • Oh come on, this isn’t Coles fault, it’s the consumers fault. People need to be educated as to what incorrect rubbish disposal does to our planet. I hope she kept it, the Nutella was one of the rare collectables. She might be able to sell it and help fund her studies and clean ups


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