Georgia was shocked to receive a very blunt email in response to her complaint about the lack of plus-size clothing in the store.

Kmart shopper Georgia Rochelle has shared her anger after receiving a rude email in response to her complaint about the lack of options for plus-sized women in the popular store. Georgia said she had contacted the retailer via their Facebook page to express her frustration only to receive an email from a Kmart employee saying that they ‘can’t cater for absolutely everyone.’

Constructive Feedback

Georgia’s initial post on the retail giant’s Facebook page highlighted the absence of plus-sized options in many sections of the store. “You have no idea how hurtful this is. I struggle to find anything anywhere that fits me, I’m trying to find workout clothes and my whole section is gone,” she wrote. “Fat people deserve better. I shouldn’t have to humiliate myself by asking a staff member where the fat section is only to be pointed to the wrong place anyway. I’m so disappointed. It’s 2019. Step it up, please.” Georgia says that her frustration at the lack of customer service and lack of options for plus-sized women led to her deciding to make a complaint. “It’s like your store wants fat people to feel ashamed, but I’m not ashamed. I’m just angry.”

georgiarochelle (1)


An Unacceptable Response

Georgia was shocked by the email she received from a Kmart employee in response to her email. “Whilst we try to cater for as many people as possible, please understand that people come in all shapes and sizes and we can’t cater for absolutely everybody,” it read. “It is not entirely our job to make you feel good about yourself.” Georgia shared the response to Facebook calling out the store for the lack of professionalism. “This is the response I get. Kmart needs to do f***ing better.”

Kmart apologised for Georgia’s experience and the unacceptable response to her complaint. “Thanks for sharing your experience at Kmart recently. At Kmart, it’s important to us that you leave our store feeling confident and happy. We’re sorry this wasn’t the case and we’d love to take any feedback on board as to how we can improve our plus-size range for you and other women in our stores.” They also said they would be in contact with Georgia via email to discuss the issue further.

Every woman, big or small, tall or short, has the right to be able to find clothing that they feel comfortable in and that flatters them, especially in a store like Kmart that prides itself on catering to all ages and budgets. It’s so disappointing that a young woman like Georgia is forced to go public to get these big brands to take notice.

Have you felt discriminated against when shopping for clothes? Share your story in the comments.

  • I would have thought K-Mart would accommodate all sizes. They should not be rude, rather see a need and fill that market. Stupid of them to ignore potential customers.


  • People are increasing in size, I’m surprised stores like KMart don’t accommodate larger sizes


  • With the increasing size of people, I’m surprised by KMarts response to this. I’m more surprised there is an actual lack of plus size in these stores. Maybe because I don’t need to buy them, I just don’t take any notice


  • A poor response from the customer service team


  • I understand they can’t cater for everyone, and want to cater for the more popular sizes that will sell to make profit, but the response isn’t acceptable. It’s very snarky and demeaning. I’ve struggled with finding clothes my whole life, being short and not really thin to fit into the smallest sizes. There are places that do only plus size clothing though, even if you have to buy online.


  • it is hard to cater for everyone – as a person who is only 5 foot tall I find it very hard to get pants, skirts and dresses that aren’t too long for me and they don’t make any attempt to cater for myself and other “shorties” out there.


  • I actually don’t think their response was rude. It’s the truth. It’s hard to cater for absolutely everyone. I do think they cater pretty well for plus sizing at a reasonable price. A few plus size friends have even said they are loving Kmart at the moment. I think no matter what kmarts response was going to be she was going to be offended.


  • Not a good response from a customer relations point of view!


  • Wow! Wrong! That first response from KMart was apalling and a great lesson in how not to respond that leads to damaging your brand. I thought this woman’s email was responsible and I would like to think KMart will take it on board.


  • Try getting really small sizes – I have to shop in the children’s department – not always appropriate for 50+ ladies.


  • That was a rude response, I wouldn’t be surprised if some immature teeny bopper wrote it. I once contacted Kmart over an issue I had with their digital prints (photos) and they didn’t bother contacting me back at all! You think they would prioritise customer service. Very poor form all around.


  • In all honesty the email response could’ve been better but Kmart is traditionally somewhere that sells cheaper clothing and larger sizes are generally expensive. I noticed a severe lack in maternity products too but you can simply just go elsewhere. Quality elsewhere is better anyway.


  • I am a plus size woman, and have been shopping at KMart for years. I have noticed their sizing and quality have changed over the years, some better, and some, no so much. I think the biggest problem with clothing sizes now is there is no standardised sizing, and hasn’t been since about the 70’s. We as a population are getting bigger, and, while a lot of stores are getting onboard, and that’s great, there is still an attitude against plus-size out there. And yes, there are other stores that cater for plus size, but they aren’t always affordable, and some are just plain ugly. No-one wants to look frumpy, some of us want to be fashionable and stylish. I think the first response from KMart was not well worded, and came across a little rude, the second response was much better, and shows that they are trying to help. Hopefully, in the future, KMart will consult with plus size advocates, use plus size fit models, and be a little more inclusive. They are getting better, but could always do more. :)


  • The woman didn’t look as big as the sizes Kmart should be catering for too.
    She should give her money to companies like Lindy bop who actually cater for sizes to 26. The dresses are on sale a lot and they are really flattering!
    Kmart has some really ugly and daggy clothes for plus size anyway! I walk in and walk out in disgust and I’m a size14-16.


  • Well, I really don’t think Kmart was rude in their response.


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