Georgia was shocked to receive a very blunt email in response to her complaint about the lack of plus-size clothing in the store.

Kmart shopper Georgia Rochelle has shared her anger after receiving a rude email in response to her complaint about the lack of options for plus-sized women in the popular store. Georgia said she had contacted the retailer via their Facebook page to express her frustration only to receive an email from a Kmart employee saying that they ‘can’t cater for absolutely everyone.’

Constructive Feedback

Georgia’s initial post on the retail giant’s Facebook page highlighted the absence of plus-sized options in many sections of the store. “You have no idea how hurtful this is. I struggle to find anything anywhere that fits me, I’m trying to find workout clothes and my whole section is gone,” she wrote. “Fat people deserve better. I shouldn’t have to humiliate myself by asking a staff member where the fat section is only to be pointed to the wrong place anyway. I’m so disappointed. It’s 2019. Step it up, please.” Georgia says that her frustration at the lack of customer service and lack of options for plus-sized women led to her deciding to make a complaint. “It’s like your store wants fat people to feel ashamed, but I’m not ashamed. I’m just angry.”

georgiarochelle (1)


An Unacceptable Response

Georgia was shocked by the email she received from a Kmart employee in response to her email. “Whilst we try to cater for as many people as possible, please understand that people come in all shapes and sizes and we can’t cater for absolutely everybody,” it read. “It is not entirely our job to make you feel good about yourself.” Georgia shared the response to Facebook calling out the store for the lack of professionalism. “This is the response I get. Kmart needs to do f***ing better.”

Kmart apologised for Georgia’s experience and the unacceptable response to her complaint. “Thanks for sharing your experience at Kmart recently. At Kmart, it’s important to us that you leave our store feeling confident and happy. We’re sorry this wasn’t the case and we’d love to take any feedback on board as to how we can improve our plus-size range for you and other women in our stores.” They also said they would be in contact with Georgia via email to discuss the issue further.

Every woman, big or small, tall or short, has the right to be able to find clothing that they feel comfortable in and that flatters them, especially in a store like Kmart that prides itself on catering to all ages and budgets. It’s so disappointing that a young woman like Georgia is forced to go public to get these big brands to take notice.

Have you felt discriminated against when shopping for clothes? Share your story in the comments.

  • The reason KMart can’t cater for plus sizes is because they are usually made in China or a 3rd world country where their sizing is very different to ours. Availability for us Plus size ladies has improved & there are now stores that specialise for us but they are not as cheap as KMar. I am a size 26 so can relate to her frustration because where I used to live had NO STORES of any brand that catered for above 14, since moving to a larger town I have a few that I can shop at. I have been able to get some really nice clothes from Autograph & my favourite BeMe/Rockmans, their sizing is quite accurate & in fashion even if you shop online. KMart clothing is cheap for a reason & it is because it is mass produced in horrible working conditions where ppl are paid very little, it sells quickly but only lasts a short while. I rarely ever shop at KMart because their stuff is cheaply made & they have a horrible layout to their stores so to be honest this lady is doing herself an injustice wanting to shop there. The clothing I buy lasts more than 1 season & is much nicer in appearance & quality than what Kmart can offer.


  • It’s a budget store, why are we so shocked at their budget response? They are catering to main stream and focus on high turnover areas. It’s not fair and I feel for Georgia.


  • I don’t think their response was unreasonable. When they said “Whilst we try to cater for as many people as possible, please understand that people come in all shapes and sizes and we can’t cater for absolutely everybody, and It is not entirely our job to make you feel good about yourself,” I do agree with that. It’s as if she thinks she has the right Kmart accommodates her.
    This lady doesn’t have to shop at Kmart at all, she could go to Best for Less for example, who sell a good assortment of plus size clothing for a good price as well.


  • I would expect a better response from someone who is meant to be a customer service professional.


  • That wasn’t a nice response at all. I have shopped kmart and have approached size 18 for the first time in my life and I struggle to find anything. Most of what I see is size 14 and below and I no longer fit in those clothes. But that’s only 1 kmart store I have tried and there are a few around ACT so I should look at those also.


  • even though I am big myself too, I do struggle with sizes. Thing is that clothes that are made overseas are directly at Asian small people, that’s how I see it. I like some clothes but a size 18 is too small, when I go to the big size, their style of clothing’s aren’t appealing and its too big. I cant win. There are big sizes in kmart but once its past the XXXX sizes, its like its in the danger zone health wise, nobody wants to be in that zone and die early.
    I wouldn’t complain for the lack of sizes clothes there but I would complain for the lack of styling that’s available for everyone to make themselves feel good.
    the lady has no need to swear, just make a small complaint letting kmart know in hope they can bring in maybe 1 or 2 more sizes into kmart for those who can not fit in size 26. Maybe they can do a research on what’s the majority of large people in size clothes for the future.


  • They do have plus size clothing! I go into the store looking for size 6 and all that’s left is size 14, 16, 18 and 20. Then I am super jealous that I am not size 14 because I want that affordable and classy dress.


  • The response wasn’t nice at all


  • The response was probably a bit blunt but Kmart has a good range of sizes. Perhaps she needs to shop at one of the stores that caters to plus size ladies. I agree that they can’t cater to everyone. They carry the most common sizes that will sell well.


  • Georgia should have said larger sizes or + size clothing. Maybe the person who replied has to wear + size clothing and was upset about Georgia’s message. + size clothing is hard to find in some of the well known Department Stores. I am glad Best & Less have a designated area for + size clothing.


  • I think the response should have been worded better.


  • I think the comment ‘It is not entirely our job to make you feel good about yourself.” should not have been included in their response. This shows a clear lack of empathy.


  • The response was a bit on the rude and affronting side, but regardless I agree that they cant absolutely please everyone. They do a pretty good job of having a wide range of products at affordable prices, but I do think some things could do with some improvement.


  • Well actually, I think their response wasn’t unreasonable.


  • I don’t think she should have complained in the first place really. Kmart have a decent range of plus sizes and if she couldn’t find her size or fit then that is like any other store really.


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