Georgia was shocked to receive a very blunt email in response to her complaint about the lack of plus-size clothing in the store.

Kmart shopper Georgia Rochelle has shared her anger after receiving a rude email in response to her complaint about the lack of options for plus-sized women in the popular store. Georgia said she had contacted the retailer via their Facebook page to express her frustration only to receive an email from a Kmart employee saying that they ‘can’t cater for absolutely everyone.’

Constructive Feedback

Georgia’s initial post on the retail giant’s Facebook page highlighted the absence of plus-sized options in many sections of the store. “You have no idea how hurtful this is. I struggle to find anything anywhere that fits me, I’m trying to find workout clothes and my whole section is gone,” she wrote. “Fat people deserve better. I shouldn’t have to humiliate myself by asking a staff member where the fat section is only to be pointed to the wrong place anyway. I’m so disappointed. It’s 2019. Step it up, please.” Georgia says that her frustration at the lack of customer service and lack of options for plus-sized women led to her deciding to make a complaint. “It’s like your store wants fat people to feel ashamed, but I’m not ashamed. I’m just angry.”

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An Unacceptable Response

Georgia was shocked by the email she received from a Kmart employee in response to her email. “Whilst we try to cater for as many people as possible, please understand that people come in all shapes and sizes and we can’t cater for absolutely everybody,” it read. “It is not entirely our job to make you feel good about yourself.” Georgia shared the response to Facebook calling out the store for the lack of professionalism. “This is the response I get. Kmart needs to do f***ing better.”

Kmart apologised for Georgia’s experience and the unacceptable response to her complaint. “Thanks for sharing your experience at Kmart recently. At Kmart, it’s important to us that you leave our store feeling confident and happy. We’re sorry this wasn’t the case and we’d love to take any feedback on board as to how we can improve our plus-size range for you and other women in our stores.” They also said they would be in contact with Georgia via email to discuss the issue further.

Every woman, big or small, tall or short, has the right to be able to find clothing that they feel comfortable in and that flatters them, especially in a store like Kmart that prides itself on catering to all ages and budgets. It’s so disappointing that a young woman like Georgia is forced to go public to get these big brands to take notice.

Have you felt discriminated against when shopping for clothes? Share your story in the comments.

  • I find that the sizes need to be standard. At Best and Less I have dresses size 20 I brought a couple of years ago. These dresses are now very loose on me know, so thought buying more in the same size would be ok. The dresses are smaller and not as long. Though the same dress, they are made in different countries. I find the same at K mart with some of the clothing. Flannelette long sleeved shirts, mine are 2xl and loose, as they are wearing out tried replacing them with 4xl with those being tight fit. So how does something 2xl last year become a tight 4xl this year.

    • My husband use to bu 4xl tops and pants in kmart years ago now he has to go to special stores to buy 9xl which as the same size as the 4xl


  • Clothing differs so much between store to store it’s impossible just to say ‘I am a size 12 etc’ In some brands I am a 10 or 12, but in others I am a 14-16. Its ridiculous. She should not have been made to feel like that and I feel the response was very rude!


  • There are other stores that cater for plus sized women like autograph,best and less Katie’s,Miller’s exct and many more and they have beautiful clothes


  • I know I’ve been into a few clothes shops with my daughter when she was a teenager. She was a size 10/12, tall and slim. Yet some stores cater for the super skinny and quite often we couldn’t find clothes to fit my daughter. I was quite angry about that as my daughter was average size yet the clothes were too small for her, not a good message to be sending teenage girls


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