A lovely fragrance, good amount of bubbles when washing hair. The scent is gentle enough for a newborn and not too strong. Reasonably priced too. A great option for babies.

The smell of this shampoo is amazing and the fact that its soap free makes is much more appealing to me. We have been using it since my son was born 4 months ago! Super gentle and your bub smells amazing afterwards.

This is such a lovely baby shampoo. It has such a lovely fragrance and cleans bubs hair really well. It’s so nice and gentle as well.

Gentle effective shampoo gentle on babies eyes and used this on both my kids
Love the range of baby products they have on the market

I love this shampoo for my babies. Not only does it make them smell amazing, and even the small bottle lasts a while.. it has also really helped with cradle cap! I switched to this from curash, and would never look back

Cetaphil and QV are two brads that i trust. I have used the cetaphil shampoo. it takes ages to finish for a bub’s head. great quality.

I think at an early agey little one may have had bad excemza otherwise this is a good product and would deffinantly recommend it to others

I am such a convert to this. No baby shampoo smells as good as this even after 2 days. I just love it and will recommend

I love using this shampoo on my son. Makes his hair smell so nice. Very “liquidy “ though, but other than that no complaints here!

My boy is not a baby anymore , but we still buy that shampoo because we love it.It cleans the hair , it is really gentle and doesn’t sting the eyes.And it smells so nice.

I love this shampoo, it smells nice and is gentle on skin. I still use it on my 4 year old & 2 year old. The only down side is it isn’t cheap, however I guess you need to pay for quality products & stock-up when on special

My bub had really dry skin. After trying other products we finally came across this one. It leaves her skin smooth, clean, not irritated and it actually smells good. It is gentle enough to use every day.