What have they done to this blackberry conserve it is terrible and tastes nothing like the previous IXL jam which was always very hard to come by.

I would never buy this again it is just no where near as nice as other jams made by competitors.

If its the sugar please put it back in the jam to give it some taste

this is a unique flavour jam, i like it a lot very tangy yet sweet. Great on pancakes with icecream. Really enjoyable for the whole family, I’d get it again for sure.

Yum! The ICL blackberry jam is sooo delicious! It tastes almost as good as homemade and is so versatile. I’ve used it in slices, cakes, pancakes and of course on toast. It’s a fav in our family.

I’m more of plum or strawberry jam type of person but my son decided he would be a blackberry lover so IXL Blackberry Conserve was introduced to our family. This blackberry conserve is full of flavour and has a rich blackberry taste and is great on toast, muffins, scones or pancakes. I have found all the IXL jams we have used to be of good quality.

the price and quality of the blueberry jam is good. IXL has high sugar jams but the taste is good. recommend buying based on taste and price.

I absolutely love love love love this Ixl blackberry jam its delicious on toasts with butter or on warm croissants in the morning for breakfast

I love this blackberry jam it’s perfect to have with scones and cream and delicious on it’s own on toast for breakfast a real old school favourite

I love the whole range of ixl jams. They are so full of flavour and a great consistency. I particularly like this flavour as it’s a bit different

IXL always have terrific and sweet tasting quality jams and they have long been favourite jams in our household. We love to eat this jam spread generously on hot crumpets with butter – just so scrumptious.

Ixl blackberry conserve value pack is a lovely jam we use on muffins,toast and scones,the flavour is delicious and the value pack is saving money.

It is a sweet top for a hot pancake or a scone. It has a firm texture and a few bits. The blackberry is my favourite but a bit strong for the kids.

It is exactly that, conserve. It is not like genuine jam texture which disappointed me. It does have a strong blackberry flavour but has too much added sugar in it.

I love blackberry jam. I try to limit my intake owing to the amount of sugar in jam though. I find that this brand seems to have improve the amount of fruit available in them lately , but still a lot of sugar.

This jam is pretty yummy, but I find that there are nice products for good prices. I also am not a fan of the high sugar content.

I’ve loved this jam since my grandmother gave it to me with scones for afternoon tea. Tried the other types over the years, but I keep coming back to the blackberry. Just delicious for a devonshire tea!

I love this IxI blackberry conserve. Delicious taste and smooth nectar to my pallete!. I also use it to back blackberry tart with coconut on top which it is delicious. My vote goes to this product big time

Loved to gather blackberries when I was young and they grew wild. Must admit more went into my mouth than the basket. However that’s not possible now, so the only way to enjoy my blackberries (the ones from the shop don’t have the same flavour) is to eat them in Ixl Blackberry Conserve.