I absolutely Love John Freida Foam Permanent at home hair colouring. As it’s a foam, it’s very easy to apply by myself and I usually don’t make any mess as this foam is thick. The hair dye was gentle on my scalp and after half an hour I washed the dye out with lukewarm water in the laundry sink until the water ran clear. It comes with everything you need such as gloves, hair mouse, conditioner for after you colour you hair. You can often buy this particular brand and product for half price or at least 30% off at your local supermarket. I Ve tried lots and lots of different brands and types of home box hair dyes since I have never been able to afford the hairdresser’s and I’ve been colouring my hair since I was 14. I believe this is the best hair dye product that you can purchase from the supermarket. I highly recommend trying this hair dye if you haven’t already, if you don’t like dark black brown it does come in a range of gorgeous colours. I’ve tried at least 4 different colours, from this particular one to a red brown and also a medium brown and all came out beautiful.