I used this gum to successfully quit smoking! It’s been over 8 months since I quit and I wouldn’t go back! I thought this gum was a gimmick but it does work! You just have to careful to read the label and chose the gum with the correct dosage. I chose this one and it was quite a strong hit. Soon I began chewing regular gum and replaced this all together. It’s about replacing the habit..I find chewing gum, can be as soothing as smoking.