This did make my teeth whiter however the texture/taste/smell of the toothpaste is odd and I didn’t find it very appealing. Compared to other whitening toothpastes this one is average but does still work.

This so-called whitening toothpaste is not worth the time and/or money. It doesn’t whiten, even after continued use … furthermore, it has an unpleasant smell and taste …

As a dental assistant I find this too abrasive on your teeth and taste and smells like deep heat. It does not achieve whitening as stated.

This was a waste of money for me, it didn’t whiten my teeth at all and it always left a weird after taste in my mouth from the whitening agent (which I wouldn’t have minded one bit if it was working). Just a big bust for me unfortunately.

I tried this in the hope of lightening my teeth a couple of shades, but after using as directed, I saw no real improvement from this product. I didn’t like the taste either and it certainly didn’t leave my mouth feeling fresh and clean. I threw the tube away, and wont use again

I don’t have any dark tooth staining but my teeth can at times look dull and off white. I’ve had my teeth professionally whitened before but the after pain was too much for me. I found this toothpaste to be a great alternative. Although the taste isn’t that nice, I saw results within a few days!! My teeth looked clean, white and no longer dull. I use sensadyn in between use also. I’m really happy with the results!

It did start whitening our teeth a couple of shades but that’s about it. I don’t like the taste or texture I think it was also starting to take the enamel off

Colgate Optic White Express White comes in an easy to use twist top tube that I like because it can stand up on it’s own neatly and won’t leak everywhere as flip tops can. Unfortunately I didn’t like the flavour and my partner didn’t either when he kissed me. After using at night I would wake with an unpleasant taste in my mouth. I didn’t see any noticeable change after a few days but after a week or so my teeth may have looked a bit whiter. I do have some demineralisation along my gum line that can be sensitive and I found this toothpaste made this area more sensitive.

Tried this to whiten my teeth from coffee staining. Used as directed. I saw a slight improvement but not much. Has a chemical taste. Not sure whether it is worth the price