I really love the taste of this toothpaste which leaves my mouth feeling super clean and fresh.  When brushing, the toothpaste foams up nicely and stays foamy during the brushing process which I like because it feels like something is happening. 

I use the toothpaste regularly noticing improvements in the whiteness along the way. I highly recommend and I will keep using this amazing toothpaste to achieve whiter brighter teeth

Maybe I didn’t use correctly or for long enough, but I didn’t notice much of an improvement in whiteness of my teeth. Is a fair bit more expensive then normal toothpaste too. Not worth it

I quite enjoyed this product. After trialling it over several weeks you could definitely see a major difference. The toothpaste is easily applied to any toothbrush. Although the mint taste can be quite overpowering you get used to it after about a week. I’m a regular smoker and coffee drinker so seeing results instantly really impressed me. I used Colgate a lot growing up and it never really did anything for me but now they have added a whitening ingredient to their toothpaste I’m so much more interested in the brand and I’m more likely to buy it now. Good work Colgate

I bought this because it was the “in thing” and it was on sale at the time. Now when I use other toothpastes it doesn’t feel the same! My teeth definitely looked more white so that was also a bonus!