This is a great whitening tooth paste but my dentist doesn’t re comment using for long periods so I use for a week and then return to Colgate total until I need a good whitening again

This does work but you need to be prepared to be consistent with it. It did brighten my teeth but didn’t make them perfectly white.

I used to use this before kids.

It worked well but don’t expect instant results. Like everything it works over time. And I found the better you look after your oral health the longer your teeth will stay white but don’t expect miracles if you drink red wine, smoke or eat food a that stain your teeth. If you’re after something to make them as white as the celebs you better get it done professionally

I used the Colgate Optic White toothpaste for about six months. Although this is a toothpaste that provides a nice deep clean I wouldn’t say it was a high impact white result. Maybe my teeth were one shade lighter after the six months, but then natural looking teeth are not bright white anyway.

the Colgate Optic White Toothpaste High Impact White Mint flavour has a good taste but the effect is pretty much similar to the usual tooth pastes. it works slightly better but not a huge difference.

I have been using the Colgate Optic White Toothpaste for a while now and I can see the difference in the colour of my teeth, as I have a little crooked bottom tooth which is not as white as the rest after brushing if I don’t brush it on the right angle.

I have been using Colgate’s Optic White mint toothpaste for a while now and whilst I haven’t noticed any improvement in the colour of my teeth (maybe the discolouration cannot be fixed), I do find I like the stronger taste that is left in my mouth after rinsing.

I started using this toothpaste 5 months ago and have noticed a change in my teeth colour and I just find that’s it’s not to strong in taste and it’s not super thick paste that you need to keep on rinsing your mouth

I really love the taste of this toothpaste which leaves my mouth feeling super clean and fresh.  When brushing, the toothpaste foams up nicely and stays foamy during the brushing process which I like because it feels like something is happening. 

I use the toothpaste regularly noticing improvements in the whiteness along the way. I highly recommend and I will keep using this amazing toothpaste to achieve whiter brighter teeth

Maybe I didn’t use correctly or for long enough, but I didn’t notice much of an improvement in whiteness of my teeth. Is a fair bit more expensive then normal toothpaste too. Not worth it

I quite enjoyed this product. After trialling it over several weeks you could definitely see a major difference. The toothpaste is easily applied to any toothbrush. Although the mint taste can be quite overpowering you get used to it after about a week. I’m a regular smoker and coffee drinker so seeing results instantly really impressed me. I used Colgate a lot growing up and it never really did anything for me but now they have added a whitening ingredient to their toothpaste I’m so much more interested in the brand and I’m more likely to buy it now. Good work Colgate

I bought this because it was the “in thing” and it was on sale at the time. Now when I use other toothpastes it doesn’t feel the same! My teeth definitely looked more white so that was also a bonus!