I bought this product as we like to add chillies to our cooking. It was extremely disappointing. There was NO fiercely peppery aroma as described on the label. In fact there was no small at all. And there was NO hot and glowing flavour when added to food. So I tried it directly into my mouth…nothing!!! I suspect it is very old and stale. I sent email feedback to Hoyts offering to send it to them to check, but no acknowledgement or response. Who would not be interested in the quality of their product?