Our world, these days, is all about being completely open-minded regarding gender and it looks like the toy brands are following suit.
The makers of the world-famous Barbie doll, Mattel, have announced that they will be launching the Creatable World series of gender-less dolls.
The main differences with these dolls are that they won’t have distinctive ‘womanly’ breasts or ‘manly’ broad shoulders. Creatable World dolls can be a boy, a girl, or neither. The dolls have slim figures with androgynous faces and their short hair can be fitted with hair extension wigs to make them more feminine. The dolls, which retail for $44 (AUD) will have a full varied wardrobe consisting of sneakers, graphic tees, hoodies, tutus, or camouflage pants.
What You Will Get!
The 11-inch (29.94-cm) doll wears a tank and shorts has a short haircut and comes with six items of clothing three pairs of shoes, two additional accessories and a long-haired wig — all versatile pieces that give kids the freedom to make their characters whoever they want them to be. Dress the doll one way for one character, then switch it up for someone completely different! The clothing is straight off the playground and authentic details keep it even more real. The wig is easy to take on and off — kids can switch long hair for short hair, then back again. Add a skirt, pants or use both. Accessorise or don’t.
The Creatable World doll bends at the neck, shoulders, elbows, wrists, hips, knees and ankles to let kids play out stories or create photo-worthy poses. Creatable World doll kits give all kids the ability to make and remake characters they love.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.
Mattel’s president Richard Dickson spoke to Time insisting that the Createable World dolls aren’t a political statement.
“We’re not in the business of politics, and we respect the decision any parent makes around how they raise their kids. Our job is to stimulate imaginations. Our toys are ultimately canvases for cultural conversation, but it’s your conversation, not ours; your opinion, not ours,” he said.
Get Yours Now!
The Creatable World Dolls are available now in Australia. Check them out in Target.
Last year, Mattel did away with “boys” and “girls” toy divisions in favor of non-gendered sections such as “dolls” or “cars.”
Are you supportive of this new kind of doll? Would you buy your child gender-neutral dolls? Tell us in the comments below.
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