Our world, these days, is all about being completely open-minded regarding gender and it looks like the toy brands are following suit.

The makers of the world-famous Barbie doll, Mattel, have announced that they will be launching the Creatable World series of gender-less dolls.

The main differences with these dolls are that they won’t have distinctive ‘womanly’ breasts or ‘manly’ broad shoulders. Creatable World dolls can be a boy, a girl, or neither. The dolls have slim figures with androgynous faces and their short hair can be fitted with hair extension wigs to make them more feminine. The dolls, which retail for $44 (AUD) will have a full varied wardrobe consisting of sneakers, graphic tees, hoodies, tutus, or camouflage pants.

What You Will Get!

The 11-inch (29.94-cm) doll wears a tank and shorts has a short haircut and comes with six items of clothing three pairs of shoes, two additional accessories and a long-haired wig — all versatile pieces that give kids the freedom to make their characters whoever they want them to be. Dress the doll one way for one character, then switch it up for someone completely different! The clothing is straight off the playground and authentic details keep it even more real. The wig is easy to take on and off — kids can switch long hair for short hair, then back again. Add a skirt, pants or use both. Accessorise or don’t.

The Creatable World doll bends at the neck, shoulders, elbows, wrists, hips, knees and ankles to let kids play out stories or create photo-worthy poses. Creatable World doll kits give all kids the ability to make and remake characters they love.

Creatable Toys Mattel gender neutral dolls

It’s Time!

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

Mattel’s president Richard Dickson spoke to Time insisting that the Createable World dolls aren’t a political statement.

“We’re not in the business of politics, and we respect the decision any parent makes around how they raise their kids. Our job is to stimulate imaginations. Our toys are ultimately canvases for cultural conversation, but it’s your conversation, not ours; your opinion, not ours,” he said.

Get Yours Now!

The Creatable World Dolls are available now in Australia. Check them out in Target.

Last year, Mattel did away with “boys” and “girls” toy divisions in favor of non-gendered sections such as “dolls” or “cars.”

Are you supportive of this new kind of doll? Would you buy your child gender-neutral dolls? Tell us in the comments below.

More On Mouths of Mums

  • Multiple dolls in one. Not a bad idea really. You can feel like you are getting more for your money! Now if only they go back to making barbie poseable again


  • Great idea!! Unfortunately my daughter is past Barbie dolls


  • I think this is an excellent idea for many children and also as an educational toy.


  • They had had one Male doll for nearly 10 years. I gave a child a bride and groom set following a wedding of some relatives . The child was in the wedding party


  • I dont see nothing wrong with this idea.


  • I actually think this is a great toy because kids basically create their own doll. It’s not about being gender neutral in my opinion, it’s about giving children the freedom to tailor their doll to their liking. Not all kids want to have a super girly barbie so this way, they can have it how they like depending on how they feel.

    • Exactly what I was thinking and I could not have said it any better. Thanks.


  • This is completely unnecessary really and confusing to young children.

    • Children will not find this confusing. In general, kids understand diversity better than adults.


  • Why do we always have to change things. If it is not broken don’t fix it. To me it is another money making exercise at the expense of parents-children don’t care one way or another.


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