If you’re thinking of heading deep into the bedlam of the Aldi snow sale this Saturday, we’ve got a much better alternative for you!
“Our idea is to disrupt the disruptor,” Decathlon CEO Olivier Robinet said. “Our prices are better than anyone’s … we just want to make sports more accessible to Australians.”
“No more fighting at a supermarket for a cheap bargain.”
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Mr. Robinet said that consumers shouldn’t have to queue up outside supermarkets to score a deal.
“You don’t buy your pasta at a sports store – so why are you buying your ski and snowboard gear at a supermarket?”
At Decathlon’s sale, you’ll be able to grab adult ski pants and jackets for $49 each, kids ski pants for $29 and men’s ski boots for $150.
In addition, the retailer also made the decision to launch a year-round snow gear range, with about 150 products ranging from helmets and masks to boots and beanies.
Decathlon’s sale will take place in its four mega-stores – two each in Sydney and Melbourne – as well as online.
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