The pursuit of the perfect Insta-selfie is getting out of hand. In fact, it’s often fatal.

Today, a woman has plummetted to her death after falling from a cliff in Sydney’s eastern suburbs.

Surrounding residents reported helicopters, ambulances and police cars rushing to Diamond Bay in Vaucluse just after 11am on Saturday morning.

The woman had climbed over the railing and tumbled from a platform at the top of the cliff onto a rocky outcrop below.

A rescue operation ensued and one of the rescuers was winched down to the ledge and immediately commenced CPR.

However, it was too late and the woman was already deceased. The woman’s body is being retrieved from the cliff.


A NSW police spokesperson said the fall is ‘believed to be misadventure’ and will likely not be treated as suspicious.

The woman’s next of kin has not yet been notified.

Diamond Bay has become notorious for picturesque, but deadly, selfies, especially with tourists. There are a number of photos on Instagram tagged with #diamondbay, which show the blatant disregard for cliff safety.

Diamond Bay is a popular location for selfies, with numerous photos tagged #diamondbay on Instagram snapped from the cliff edge.

Locals, however, have reported that despite today’s tragic event, people are still putting their lives at risk in the quest for a scenic photo.

View this post on Instagram

Oh Vaucluse you really are a diamond❤️❤️❤️ I love this bay so much, I need to go back again because there are some shots I still need hehe but this will do for now???????????? Right now I'm in GC???????????? loving it here so much so far???????????? #vaucluse #diamondbay #australianblogger #sydneylife #sydneytravelblogger #sydneyblogger #amazingtravelbeauty #sydneyinfluencer #sydneygirl #sydneytravel #darlingescapes #femmetravel #passionpassport #sidewalkerdaily #discoverunder10k #girlsaroundtheworld #girlsthatwander #traveldreamseekers #traveldreamescape #traveldreams #yourpassport #ladiesgoneglobal #lifewelltravelled #dametraveller #girlsthatwander #sydneyblogger #sydney #travelgirlsgo #sheisnotlost #travelinspiration

A post shared by Paopao???? Food,Travel,Lifestyle (@thelifeofpaopao) on

  • Such a sad and preventable tragedy, people need to think before they snap


  • Very sad, and didnt need to happsn, i certainly wouldn’t risk it for a selfie


  • This is very sad. Why take the risk just for a selfie ? Such a high price to pay for a wrong estimate ! My thoughts are with her family


  • If you take silly risks then there can be dire consequences.


  • It could have been prevented safety comes first


  • Such a stupid way to die.


  • So so sad! However check your surroundings with your eyes not your camera when it comes to being safe


  • I really don’t understand putting yourself at risk for a photo.


  • Great photos are possible without the need to put lives at risk … when will these people learn.


  • I get that everyone wants to get that perfect shot now that everyone always has access to a camera. But we need to use common sense too


Post a comment
Like Facebook page

LIKE MoM on Facebook

Please enter your comment below
Would you like to include a photo?

No picture uploaded yet
Please wait to see your image preview here before hitting the submit button.

Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

Loading articles…
↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just submit?

Write A Rating Just Submit