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Iconic Australian stationery superhero and all-round BFF, Smiggle, is celebrating their 20th Birthday in May and we’re giving you the gifts! We have five $100 Smiggle vouchers up for grabs!

The very first Smiggle store opened its bright red doors in Melbourne way back in 2003 and changed the face of stationery the world over. If imitation really is the sincerest form of flattery, then Smiggle can boast a host of admirers.

We can no longer imagine sending children back to school with a boring ol’ tartan pencil case packed with nothing more than a grey lead pencil. Instead a rainbow of Smiggle options is set to inspire and delight, making school and homework opportunities for true expression and creativity.

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From that little Aussie stationery shop with the bright red doors, Smiggle now has over 300 stores – across Australia and the globe. Smiggle is actually available in over 20 countries, stretching from Asia through to Europe, so you will never ever run out of our rainbow of fun wherever you are in the world!

And while there’s been stacks of growth, the core philosophy of Smiggle has remained the same – to inspire and help develop the creative spirits of children, with the ultimate colourful, fun, fashion-forward stationery.

The product range is huge! With the team in the Design Lab drawing inspiration from all over the world, Smiggle products are always about great design and innovation, bold colour, quirky graphics, great value and most of all, giving Smiggle fans the tools they need to have fun.

Two other key ingredients in Smiggle’s recipe for success are their stores and their staff. Both are the same the world over – stores are styled with kids in mind, their footprint is small and always bright, staffed by really friendly and passionate people who get just how much time it takes to choose between a rainbow pen topped with a pompom or a spray fan drink bottle!

Smiggle 20th Birthday Collection

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To celebrate this momentous occasion, Smiggle has created a limited-edition collection of gorgeous 20th birthday goodies. In two different colourways, pink and gold or black and gold, and packed with celebratory bling, Smiggle fans may just want to collect it all.

The 20th Birthday Collection includes a tight but truly aaaammazing selection of bags, lunchboxes, bentos, drink bottles, pencil cases, gadgets and the cutest range of teeny tiny Smiggle favs on keyrings… think a glittery gold Smiggle backpack tiny enough to hang your RL glittery gold Smiggle backpack!

For the treat lover, there’s the sweetest, prettiest selection in perfect pink and glistening gold. With embellishments galore! This collection is all about more! More gold, more sparkly reversey sequins, more bows and pom poms, more cute characters and more pretty!

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For the sports fan, there’s a rather cool range in smoking hot black and gold! And while there is the odd sequin here and there, its more about an understated touch of gold bling and a great big soccer ball!

Available in store and online from 2 May through until 30 May – that’s just a few weeks to secure a bright bit of Smiggle history!

Smiggle’s 20th Birthday Collection is available from Smiggle stores nationally (and internationally!!) or online at Smiggle.

Please note this competition is open from 17th April 2023 until 14th May 2023 and is only available to members of Mouths Of Mums. This competition is a game of skill – answer in 50 words or less. We are unable to accept entries posted via facebook. Facebook LIKE functionality is not a requirement of entry to this competition. The winners of this competition will be published on this page. Winners’ name and address will be provided to the promoter of this competition and prizes will be sent to the address you have in Your Profile. Please ensure your details are up to date so that you receive your prize.

Winners for this competition

  1. T. GraySA
  2. T. KrajaSA
  3. A. QuekQLD
  4. N. CaoVIC
  5. S. RussellNSW
  • I’d love to win this for my twin girls. They love ALL things smiggle and are getting really good at managing their money when shopping for themselves. They would adore a mini shopping spree at smiggle


  • A shopping spree at our favourite Smiggle store would be beyond perfect, a dream come true!


  • n rainbow hues and neon lights,
    A wonderland of school supplies,
    Pencils, pens, and notebooks too,
    Smiggle’s got it all for you.

    The shelves are lined with glitter and shine,
    With sparkles that catch the eye just fine,
    And stationery that’s funky and cool,
    Smiggle’s the place for every school.

    From erasers shaped like a cupcake,
    To backpacks that are simply great,
    Smiggle has a way to make us smile,
    And add a touch of fun and style.

    The colors dance before our eyes,
    In pinks, purples, and electric blues,
    And we can’t help but feel inspired,
    To learn and create something new.

    Oh Smiggle, you’re a world of fun,
    A place for kids to dream and run,
    With stationery that’s cool and hip,
    You’ve made schoolwork quite a trip.


  • I love having four generation together celebration our amazing Mums in our family, we are so lucky to have them in our lives.


  • I would love to get the kids brand new stationery, with Smiggle at their fingertips, it might encourage them to complete their homework happily.


  • Smiggle, oh Smiggle, a colorful delight,
    A mini shopping spree, oh what a sight!
    Pens and notebooks, vibrant and neat,
    Stationery galore, my heart skips a beat.
    With creativity unleashed, my joy would soar,
    In Smiggle’s world, I’d find treasures galore!


  • My little one is in awe every time walking past Smiggle. I’d love to surprise her with the shopping spree of a lifetime, to get all the items she has been dreaming and asking for. The smile on her face would mean the world to me!


  • New stationery, a bundle of bliss,
    Pens, papers and notebooks, I can’t resist.
    A fresh start, a clean slate,
    Ink and paper, a creative mate.
    The colors, the textures, the endless possibility,
    New stationery, an inspiration to me.


  • Smiggle my favourite place
    puts a smile on my face,
    love to shop there,
    shopping without a care.


  • With vibrant colours and playful designs,
    Smiggle sparks creativity that truly shines.
    A mini shopping spree, such pure delight,
    Exploring their world, imagination takes flight.
    From stationery to backpacks, a whimsical spree,
    Smiggle’s magic will certainly bring joy and smiles to the faces of my three!


  • Get ready for a colorful and fun-filled shopping spree at Smiggle! From quirky stationery to playful backpacks and accessories, Smiggle has everything to satisfy your inner child. With new designs added frequently, there’s always something new to discover and enjoy at Smiggle.


  • My grandchild is obsessed with smuggle, when I tell her to pick something she starts to giggle, the colours and brightness brings so much joy, she’d pick smiggle everyday over any other toy


  • Id love a shopping spree at smiggle my kids love the products and they are great to produce artworks my eldest loves the rainbow pencils this would be a top prize to win thanks


  • My girls love a visit to Smiggle. They love the colours.


  • Well well well – my son’s birthday happens to be June 4th and he can’t get enough of Smiggle! He’d be such an appreciative, happy boy.


  • My kiddies would love a mid school year shop at Smiggle, the good quality of Smiggle products lets me relax knowing I won’t have to replace it in a month or two!! It will last all year long


  • I’d love a mini shopping spree at smiggle because my kids absolutely love smiggle, forever raving about it so they would be over the moon to win this!


  • Smiggle is my most favourite shop ever!


  • I would love any kind of shopping spree, but a Smiggle spree would ignite the tween inside of me!


  • Love some Smiggle, for the little Smiggle girl in my life, making going to school, and doing homework much more fun.


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