Yes, they certainly start early these days !

yeah but i think that the kids just want to mimic the parents

If you only see this when out, maybe its parents doing what I did with mine at this age – limit all tech time to outings – it meant that mine was occupied and quite and not disturbing others when we were out shopping, at cafes etc. She knew the rules and didn’t even want it at home – there was so much else to do.