This is my go to hair dye. I have extremely long hair down past my backside and colour often so want something that is great color, lasts and doesn’t burn, this dye delivers!!!

This is my go to hair colour to cover all my greys when my hair needs a touch up or to do a full colour

Used this product as I wanted to get rid of my greys and wanted dark hair and absolutely loved it.
The colour was just as I wanted it to be and was fresh for ages.
I needed two packs though as I have quite long hair.

Have dyed my hair blue black many times, using Brilliance. Although the lady on the box, changed throughout the years! Lol The product remains the same. Easy to use, simple clear instructions and the colour is definitely blue black. Lost one star due to colour fading but overall a great product and colour!