I bought this and used it on medium to dark brown hair. The end result was quite a nice violet. However, after a few washes it ended up becoming quite a orange/red colour. However, the lighter the hair the better the result. Would definitely use this again as after my hair felt quite smooth.

Colour was great but as my hair was darker the result was more of a highlighting effect. Unfortunately, as I have a few greys (ok, a lot of greys! ????), it didn’t last long at the root level. Would be bright and beautiful on lighter brown through blonde hair.

I use this colour mainly in winter months, as I opt for darker colours. I already have dark hair and I like the hint of colour it adds. This would obviously be much of a brighter more vibrant colour, the lighter your hair is. Simple clear instructions and easy to use. My hair was left soft and the smell wasn’t too harsh.