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Squishmallows fans – this one’s for you! New toy brand BLDR brings together Squishmallows, the ultra-soft and irresistibly squeezable plush toys adored by millions with the excitement and creativity of construction toys. And we have a bunch up for grabs!

In an exciting first, Squishmallows fans can bring their favourite characters to life in an entirely new way, thanks to the launch of the new BLDR toy brand.

Five winners will receive the following:

● 4x BLDR x Squishmallows 2” Buildable Minifigures
● 1x BLDR x Squishmallows Sunny with Botanical Gardens Buildable playset
● 1x BLDR x Squishmallows Avery with Ballpark Buildable playset
● 1x BLDR x Squishmallows Patty with Farmer’s Market Buildable playset
● 1x BLDR x Squishmallows Campout with Cam & Benny Buildable playset

This innovative collaboration combines the charm of Squishmallows with the creativity of construction play.

The new Squishmallows x BLDR collection features four imaginative buildable playsets, each designed to offer endless building possibilities, along with six adorable two-inch Squishmallows figures that perfectly capture the beloved Squishmallows characters. The standout feature of the collection is SquishBrik—a special squishable brick within the Squishmallows figures that mimics the plush feel of the iconic Squishmallows belly, adding a fun, tactile element to every build.

BLDR playsets are designed to be connected and displayed together, and with BLDR bricks being compatible with all major construction brands, BLDR x Squishmallows is the perfect line for collectors aged 8 and up who love to build and create. Whether it’s constructing a playful scene or imagining new adventures, the BLDR x Squishmallows collection takes building and play to the next level!

BLDR x Squishmallows – Campout with Cam & Benny Buildable Playset (RRP $25)

Gather ‘round the campfire with this buildable campsite display featuring Squishmallows favourites Cam the Cat and Benny the Bigfoot. Play out fun camping adventures with
detailed accessories including a telescope, a tent, s’mores, and more.

BLDR x Squishmallows – Sunny with Botanical Gardens Buildable Playset (RRP $15)

Take a stroll through a botanical garden with Sunny! With highly detailed scenic features including pond flowers and a cherry blossom tree. From gazing at the pond, people-watching
on the park bench, let your imagination take over with this adorable set.

BLDR x Squishmallows – Avery with Ballpark Buildable Playset (RRP $15)

Enjoy a perfect day at a ballgame with Avery hitting home runs, adding mustard to his hot dog, and making epic memories. This set features a highly detailed ‘Mallow Stadium scoreboard and hot dog stand.

BLDR x Squishmallows – Patty with Farmer’s Market Buildable Playset (RRP $15)

Modelled after a morning at the market, this set features a produce stand, springtime flowers, and a lamppost featuring Squishmallows favourite Charles the Pickle. Play or display the Squishmallows buildable figure Patty selling her harvest, displaying her jams, or wherever your imagination takes you!

BLDR x Squishmallows – 2” Buildable Minifigures (RRP $8, 6 assorted styles)

The 2” Buildable Minifigures packs include 28+ pieces to build the Squishmallows favourites! From Archie the Axolotl and Maui the Pineapple to Ingrid the Purple Cow, there are so many
besties to build the Squad!

Whether you’re a long-time collector or new to the world of Squishmallows, the BLDR buildable playsets are a perfect addition to every collection. Join the BLDR x Squishmallows Squad and let’s build something new!

Winners for this competition

1. M. KrugerQLD
2. L. LykannisQLD
3. C. HunnerscheidtSA
4. D. MeisterQLD
5. L. McDermottVIC