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KitKat Ruby is here!

Ruby chocolate is the fourth type of chocolate, after milk, dark and white, and is the world’s only new cocoa bean variety to be discovered in 80 years.

KitKat Ruby will be available to chocolate lovers across Australia in Woolworths for $2 after a sell-out success in Melbourne in 2018.

The chocolate features a distinctive, all-natural pink hue, an intense berry flavour and a luscious smooth texture, combined with iconic crisp KitKat wafer fingers.

Made using rare ruby cocoa beans – found only in a few locations including Côte d’Ivoir, Ecuador and Brazil.

‘Ruby chocolate was an instant hit at KitKat Chocolatory last year, with KitKat Ruby Sublime selling out in just 10 days,’ Head Chocolatier Connie Yuen said.

‘KitKat has been inundated with requests from consumers across the country since Ruby chocolate was introduced.’

‘We’re delighted to be giving more people the chance to try it, with the launch of limited edition KitKat Ruby, timed perfectly to celebrate ruby chocolate’s first birthday in Australia!’

KitKat Ruby ($2) is available at Woolworths stores nationally from May 1 for a limited time only.

Share your comments below

  • I had heard of this previously but never seen it. I expect it to fly off shelves. Shame it’s not at Coles.

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  • Yum. This is a definite try. Looks so good.

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  • Wow I’ve never heard of Ruby chocolate. Will be trying ASAP :O

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  • I would be interested to try Ruby chocolate in it’s raw form

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  • I need to get my hands on these I know they will taste amazing

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  • Not for me but I will be definitely getting it for my 9 year old to try

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  • looking forward to trying this one

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  • Definitely going to hunt this down

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  • I will try it, but hope that copycats don’t make things that aren’t genuine.

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  • Would be interesting to try! I’ll be looking out it

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  • I think I will need to try this sounds interesting, never heard of ruby cocoa beans before.

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  • I tried a different brand of ruby chocolate, it was sooooo good. I’d love to try the KitKat one too 🙂

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  • I’d try it! Looks amazing. I’m sure it
    Tastes it too!

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  • Hmmm not sure..i wont buy it. Maybe if it was free to try

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  • This looks disgusting

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  • Id rather have the classic kit Kat thank you

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  • Interested to see what ruby chocolate tastes like – but it sure looks fancy!

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  • This doesn’t sound that appealing to me.

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  • I’d love to try this one!!

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  • Another new one to try. Lucky it’s winter…lol

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