Kleenex have been forced to re-brand its “mansize” tissues after consumers complained the name was sexist.
The company behind Kleenex, Kimberly-Clark, told Britain’s Daily Telegraph that it in “no way suggests” that being both soft and strong was “an exclusively masculine trait, nor do we believe that the mansize branding suggests or endorses gender inequality.”
“We are always grateful to customers who take time to tell us how our products can be improved, and we carefully consider all suggestions,” the company said in a statement.
The company came under fire on Twitter, with one mother revealing she was asked by her four-year-old son whether or not boys and girls could use the mansize tissues, shares Yahoo 7.
Kimberly-Clark said the product will now be called “Kleenex Extra Large.” Packages for the tissues describe them as “confidently strong” and “comfortingly soft.”
Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don’t know & yes of course. He suggests you should call them “very large tissues”. It is 2018 pic.twitter.com/SeOg32RsDV
— Lisa Hancox (@LisaMHancox) October 10, 2018
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