Purity Fabric Softener Sensitive
4.2 from 16 star ratings
100% would add to their trolley
  • Good for Sensitive Skin

    4 out of 5

    Weve been using this since our first was born who is almost 3 now. Both our children have eczema and react to a lot of products. Weve never had any issues with this fabric softer and as an added bonus it smells great.

  • A laundry staple

    3.5 out of 5

    I’ve been using this since my daughter was born, and now she’s 2.5.. the smell still reminds me of the way she used to smell was she was newborn and it works well too :)

  • Fantastic softener for sensitive skin

    4 out of 5

    This fabric softener leaves a long lasting scent on your clothes while also taking care of your skin needs. It doesn’t leave marks on your clothes as well as taking care to not react on sensitive skin as well as that of babies skin as well.

  • Only product i'll buy

    5 out of 5

    This is the only washing liquid brand that i’ll buy. As a Mum to 2 boys with very severe eczema the products I can put on their skin are very limited but this works wonders! Leaves all the clothes lovely and clean as well

  • Great

    4.5 out of 5

    It’s great

  • Smells great!

    4 out of 5

    Love the light scent, and its nice and gentle for our bubs skin. Clothes are nice and soft too.

  • Perfect

    5 out of 5

    This product is fantastic on clothes.My daughter had eczema and would have flair ups with other products as a baby but purity is all we used and we had no issues.

  • Gentle, senstive softener

    4 out of 5

    Add this for softer clothes, especially towels, and similar to the laundry liquid this is also gentle and fragrance and phosphate free and without dyes.

  • Great product

    4 out of 5

    Used with the liquid wash, this fabric softener is great for babies washing, being sensitive skin and a light sense of smell, fresh and clean.

  • Softness in a bottle

    4.5 out of 5

    I have a few favourite fabric softeners and Purity Sensitive is one of them. It has a delicate scent which isn’t overpowering, mixes well in the water, leaves the clothes feeling soft and smelling fresh, and is great for those with sensitive skin in our household.

  • Great Product!

    4.5 out of 5

    I find this fabric softener to be great! It’s light, smells great but not overpowering works well and my bub who has eczema has never had any issues with it!

  • Love it

    3.5 out of 5

    Love that it doesn’t have a strong smell and leaves your clothes feeling soft. Have been using this product for years on my nieces and nephews cloths as they have allergies and now use it on my own little ones items.

  • A reliable sensitive softener!

    5 out of 5

    Used this product for both my girls when they were babies (and still do use it) it has to be the most gentle fabric softener on the market. Nearly every mum I know used this product. I haven’t heard any bad reviews on it – and it’s also been around for years (I remember my sister using it 9 years ago for my nephews clothes) it leaves a soft fresh scent behind on the clothes which lasts for days. I wouldn’t use any other brand.

  • Good stuff

    3.5 out of 5

    I bought this once as it was on sale and my hubby is prone to a bit of eczema. I found that it worked quite well and wouldnt hesitate to buy again

  • Sensitive

    3.5 out of 5

    I bought this for my newborn baby as I’d heard they often have allergies to washing products. Washes well, smells great, keeps clothes soft – but didn’t see much difference between this and other brands.

  • Loved it

    4.5 out of 5

    I used this on all the towels and baby clothes mostly all the delicate items I had to wash it smells nice and doesn’t iritate your skin.

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