I do love the fresh scent of my clothes after washing them with this. I do think the price is too high for such a small bottle though

I use this for my husbands chef blacks and they come out fantastic each time

Have been using this product for ages and love it for dark colour clothing especially my sons good black jeans. It cleans wonderfully without stripping out the colour and the fragrance is nice and not over powering or tooo feminine. Lately they have slightly changed the formula (taking out the phosphates I think) but the product still has it’s wonderful cleaning power. . . the only down side is they increased the price:-( ….so now I make sure I really stock up when on special.