I really like Surf, I think that it is under rated. It is cheaper than OMO and has a great smell. It does not have the best stain removal built in though ( which I need with kids).

The surf laundry liquid is great it has a lovely smell and leaves clothes smelling fresh and soft it is the best product in the market I highly recommend

If your looking for a great value product Surf laundry liquid is perfect. It cleans whiteness and brightens up your clothes. The smell even last in your draws and wardrobe.