I’ve used this here and there but can’t truely say I have seen any improvements, not even in the slightest. I’d say it personally didn’t work for me

Tried this product because I thought Colgate would be a trusted brand (I use it everyday anyway) but unfortunately found this product to not work.
I used the whole tube twice a day until it was finished and saw no difference in my teeth getting any whiter.

Colgate Optic White toothpaste enamel is one of my favourite toothpastes, leaves teeth feeling clean and definately whitens. Buy this on special for half price as it is expensive otherwise.

Doesn’t taste very nice. Has this weird tase and leaves it in your mouth. Rather pricey and haven’t seen any change really. At most stores

This toothpaste worked really well to whiten my teeth, although I don’t think it would be a great idea to use all of the time. Great for the price, although it is expensive, it does what it says

This one really gets my teeth white but very very expensive and my dentist says don’t use for too long so I use for a week then swap back to a regular brand

We use this product regularly in our household and I think it really does make a difference! We normally purchase when it is on special as otherwise, it is a bit expensive

I got some samples of this and did notice a difference in the whiteness of my teeth.im a coffee drinker so my teeth are stained but this helps a little

Colgate optic white toothpaste is more in price than other brands and l could see a slight difference when l used it for whiteness of my teeth.

I think there may have been some actual positive whitening results with this toothpaste, although sometimes it is hard to tell with different lighting. Hopefully it is not just wearing away of enamel though.

I noticed a difference within a few days, my teeth were definitely getting whiter.

The toothpaste does taste different to standard toothpaste but you get use to it.

It is a good one to be used if you want to whiten your teeth but don’t use for a longer period. use one tube and then use another option.

If you are wanting white teeth then get this toothpaste! It works so so well at getting your teeth a few shades whiter. I do prefer the taste of other tooth pastes but I really love the whitening effect it gives off so I still use it.

Soi bought this because I gave in to the marketing but I didn’t see the promises after using it for a while. I told my dentist about it and he said that I shouldn’t be using it for a long time because over time it can damage my teeth. He also said that I am not seeing the difference because I look into the mirror every day and the change happens gradually.

This is a toothpaste that keeps your breath minty fresh while adding a sparkle to your smile – it does work, has made our teeth brighter.

I have been using this for about 6 months now and definitely feel it has helped whiten me teeth… I don’t feel ashamed to smile in fear of showing my yellowing teeth!!

This product got my teeth looking lovely for my wedding, and I am prone to having discoloured teeth. I probably wouldn’t use this as an everyday toothpaste, but if you are preparing for a special event it is perfect!

Ive been using optic white for at least 12 months now. My teeth are definitely whiter than previously when I just used standard triple stripe. Its also not too abrasive and unlike some toothpastes ive had no trouble with ulcers or senstive gums.