We use this product regularly in our household and I think it really does make a difference! We normally purchase when it is on special as otherwise, it is a bit expensive

I got some samples of this and did notice a difference in the whiteness of my teeth.im a coffee drinker so my teeth are stained but this helps a little

Colgate optic white toothpaste is more in price than other brands and l could see a slight difference when l used it for whiteness of my teeth.

I think there may have been some actual positive whitening results with this toothpaste, although sometimes it is hard to tell with different lighting. Hopefully it is not just wearing away of enamel though.

I noticed a difference within a few days, my teeth were definitely getting whiter.

The toothpaste does taste different to standard toothpaste but you get use to it.

It is a good one to be used if you want to whiten your teeth but don’t use for a longer period. use one tube and then use another option.

If you are wanting white teeth then get this toothpaste! It works so so well at getting your teeth a few shades whiter. I do prefer the taste of other tooth pastes but I really love the whitening effect it gives off so I still use it.

Soi bought this because I gave in to the marketing but I didn’t see the promises after using it for a while. I told my dentist about it and he said that I shouldn’t be using it for a long time because over time it can damage my teeth. He also said that I am not seeing the difference because I look into the mirror every day and the change happens gradually.

This is a toothpaste that keeps your breath minty fresh while adding a sparkle to your smile – it does work, has made our teeth brighter.

I have been using this for about 6 months now and definitely feel it has helped whiten me teeth… I don’t feel ashamed to smile in fear of showing my yellowing teeth!!

This product got my teeth looking lovely for my wedding, and I am prone to having discoloured teeth. I probably wouldn’t use this as an everyday toothpaste, but if you are preparing for a special event it is perfect!

Ive been using optic white for at least 12 months now. My teeth are definitely whiter than previously when I just used standard triple stripe. Its also not too abrasive and unlike some toothpastes ive had no trouble with ulcers or senstive gums.