Wake up and smell the softness with Soften’s range of Australian made fabric conditioners.
The Soften Fabric Conditioners range is formulated with fine essential oils and fragrances that make your laundry feel cleaner and smell fresher for longer.
MoM Members selected to trial and test Soften Fabric Softeners received either Soften Island Oasis Fabric Softener or Soften Sensitive Fabric Softener.
Here’s what our mum Michelle thought of Soften:
Soften Island Oasis Fabric Softener 500ml
Provides 21 days of freshness, makes ironing easier and reduces static cling.
$2.50 only at Woolworths.
Soften Sensitive Fabric Softener 1L $3.80
Makes ironing easier, dermatologically tested and reduces static cling.
$3.80 only at Woolworths.
The full Soften range includes:
Soften Sunny Glow Fabric Softener 2L | $2.99 at Woolworths
Soften Lavender Hill Fabric Softener 2L | $2.99 at Woolworths
Soften Sensitive Concentrated Fabric Softener 1L | $3.80 at Woolworths
I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Prior to being selected to review Clean sensitive washing powder, I had been given a bottle of Soften oriental kiss by my mother in law. I have been known to stand in the aisle and select my fabric softener based on fragrance- so it's safe to say that I'm fairly picky about the scents that I choose. As you could imagine, the first thing I did upon receiving the bottle was open it and take a whiff. So far, so good, but would the fragrance remain on my clothes after they were dry? I have been known to 'break up' with softeners in the past because they failed to do this. Soften had big shoes to fill, and it delivered! My clothes came out smelling like roses! (actually more like oriental kiss, but you get what I mean ????).
The fragrance remained on the fabric, and my husband didn't complain that he smelt like a lady. When I found out the price, it was the icing on a very delicious smelling cake! I made sure this product made its way into my shopping list.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
My husband has a couple of skin conditions and we have tried a dozen different products and the Soften Sensitive has been the best yet. His skin does not seem to react to this product. I would thoroughly recommend this range.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love to use Fabric Softener for all my clothes, linen and towels but have been scrimping on some items because of the cost .... Soften is not only an effective product but a great cost saving too! At a fraction of the cost of other fabric softeners, it delivers big time! Cost savings, effectiveness and scent - it more than exceeds my expectations! I've finely found the perfect solution to my laundry needs!
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I was pleasantly surprised with thus product. It's an excellent softener for tge price. It smells lovely and the smell lasts for ages. My clothes come out feeling extra soft and clean. I am just amazed that such an economic product dies such an awesome job. Really enjoying using it
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I used this for the first time and when washing finished I could smell the softener so much I love it never in the last 5 years been able to find something like that great job guys
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I'm so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Soften really is the best brand of softener on the market. It is quite easy to make up - you just need a 2L bottle, and then also easy to use. I find that I don't use much of the product, so it probably reaches the 25 washes limit posted on the bottle. It leaves my clothes soft and smelling great. I am not a fan of the ocean blue smell, and prefer the sunny yellow one (name escapes me right now).
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I switched to soften a year ago. I have always made up my softener, jut like my grandmother before me. I found that a lot of softeners on the market were quite expensive for what they offered. Soften on the other hand is inexpensive, and easy to make up. It leaves my clothes soft and smelling great. Would recommend.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Love the variety of clean products. There is such a great variety that it is all you need to fill the laundry. The freshness smell of each product and the ingredients with no harmful ingredients in each product. I found the smell was long lasting especially the fabric softener which made me feeling refreshed all day. The sheets on the bed are relaxing also.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
When I first used this soften I was like ok let's see just give this a try I know it won't work. But I was wrong it did. It really soften my clothes in the first go and after that it is just a must buy product at least for me. It smells so good that after washing you will feel so fresh. As you know your family members are going to happy .
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Ladies, stop wasting your money on Fabric Softeners
They don't work.
I bought this by mistake thinking it was "soft" detergent for delicates but decided to try it anyway. I feel nor smell no difference in my towels. Granted, I don't have a dryer and hang my towels in the sun so they will always go back to that crunchy feeling. White Vinegar is all you need. It does exactly the same thing as fabric softener. Cheaper. And probably nicer to the environment.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I never used to use fabric softener. To me it was just another unnecessary expense for something that didn't really do much.
I have been using the Soften Sensitive and am now sure to include it in every wash. For a sensitive product it still has a great smell, and I know that I can wash my family's clothes with Soften Sensitive and whether it's my partner, my teenagers or my 9 month old baby, everyone will have fresh, pleasant smelling and comfortable clothes without having to worry about reactions. Definitely a product I will continue to use.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I'm so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I have been using "Soften Sensitive" for quite a few weeks now and I am totally converted. Excellent value for money. It smells great; a clean fresh scent that the family loves. I just wish it was available in a bigger container.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Each time I use Soften Island Oasis I am continually amazed by how soft my clothes feel and how clean they smell. I have put my clothes on the line and I have also put them in the dryer. The clothes in the dryer seem softer than now that I use Soften
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
My DIL gave me some of this when I ran out , trying to get me to change. I was amazed at how well it softened my towels. The family loves how it smells and their softer clothing. Upon finding the costs I now no longer use any other softener. I would recommend this to anyone who asks about it.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I was pleasantly surprised by the results of Soften.
Given the price, you would not expect the best results. The fragrance is noticeable - though I wouldn't say it lasts as long as more expensive softeners.
Clothes did come out nice and soft.
Overall, great value for money and I'll be trying out different scents to find my favourite one! The pocket friendly price is definitely a winner.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I'm just a bit mixed about my opinion. I tried ocean fresh which I thought had a lovely fragrance. It was on special and I felt good value for money. I'm not sure it made that big of a difference to my clothes and felt that my ironing was the same as usual.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love clean and gently soft clothes. I love using this product to achieve the best quality result. I would highly recommend this to all of my family and friends for softening goodness. These products are easy to use and simple to understand. They are easy to store and colourful too
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love the low cost price for these softening conditioners, they are so affordable and makes them desirable on their own. I love the different types and smells that come with them, they leave your clothes smelling lovely every time. I love that they do a great job to condition and soften the clothes, the most important reason for using them I would easily say. I would let me friend / family / or strangers know how good I think these are. I like the product and will use frequently
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love fabric softeners and would never wash my, my kids or my hubbies clothes without them. I love the smell of the soft brand and I also love the price - it is very affordable and sustainable for young families. I would highly recommend this to all of my family and friends with children and those who like soft and nice smelling clothes. Thanks for the nice products
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
This product was quite pleasant smelling, left my clothes soft and smelling fresh. I purchased as they were on sale as part of a promotion. I will purchase again when on sale but otherwise will stick to my regular fabric softener as I have a favourite that I have used for many years
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I am very happy with this fabric softener as I have sensitive skin and have to be careful what I use. But this product is fantastic and leaves clothes smelling nice and feeling soft
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
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Article
‘Trust Your Intuition’: How To Advocate For Your Child In Hospital
Mother’s instinct is a funny thing. At home, we trust it without question. But put us in a hospital setting with an unwell child, surrounded by doctors, nurses and monitors, and suddenly we start doubting ourselves.
What if I’m overreacting? What if I’ve got it wrong?
So we stay quiet, even when we know something just isn’t right with our child. I’ve been there myself – when my usually ‘tough’ son was doubled over with stomach pain. I was told in the emergency department that it probably wasn’t his appendix. But I knew he wouldn’t have begged me to take him to hospital unless it was serious. Because I know him better than anyone. Turns out, it was appendicitis.
It’s a really common place for parents to land. You’re grateful for the care your child is getting, but at the same time, you feel this huge responsibility to speak up if something doesn’t feel right.
Here’s the thing though: that instinct you’re feeling? It matters more than you might think.
Why your gut feeling matters more than you realise
According to Paediatric Nurse Unit Manager, Canterbury Hospital, Leticia Jackson, parents bring something to the hospital that no test or machine ever could.
“Parents often say they ‘just know’ when something isn’t quite right with their child, and in a hospital, that gut feeling is incredibly valuable,” she explains.
Leticia Jackson, Paediatric Nurse Unit Manager, Canterbury Hospital
While medical teams rely on observations, tests and equipment, parents know the little details. The way your child usually smiles. How they react when they’re tired. What’s normal for them.
So when something feels “off”, even if everything looks okay on paper, it can actually be an early warning sign.
“When parents trust those instincts and speak up, this creates a powerful partnership that can sometimes catch a problem before it becomes an emergency,” Leticia says.
Worried about speaking up? You’re not alone
A lot of parents hesitate about advocating for their child.
You don’t want to come across as difficult. You don’t want to question the people caring for your child. And sometimes, you just don’t feel confident enough to push the issue.
Leticia gets it.
“It is completely understandable for parents to feel hesitant,” she says. “No one wants to be seen as difficult or to second-guess the hardworking people caring for their child.”
But here’s a helpful way to look at it: you’re not challenging the medical team, you’re helping them.
Parents are the constant. Staff change shifts, care for multiple patients, and rely on snapshots of information. You’re there the whole time, noticing the subtle changes.
“Our medical team doesn’t view a concerned parent as overreactive, but as a partner,” Leticia explains. “Your voice matters.”
Remember, we know our children better than anyone.
What to do if you’re worried: the Raise It process
If you’re in a NSW public hospital or health service and you’re worried about you or your child’s condition getting worse, there is a clear process you can follow called Raise It.
Raise It is designed to help patients, carers and family members get help fast if they’re worried about a change in their loved one’s condition.
Here’s how it works:
Talk: Start by speaking to a nurse, midwife, doctor or health worker about your concerns.
Ask: Still worried? Ask to speak to the nurse or midwife in charge and request a Clinical Review.
Call: If you’re still concerned, you can escalate further using the Raise It process to get urgent attention from a senior health worker.
You don’t need medical knowledge. You don’t need to be certain. If you feel something isn’t right, or your child is getting worse, Raise It. You just need to speak up.
What should you actually look out for?
Sometimes it’s not one big, obvious sign. It can be small, subtle changes that just don’t sit right.
Things like:
Changes in breathing (fast, laboured or noisy)
Skin looking pale, mottled, or developing unusual rashes
Your child being unusually drowsy, floppy, or hard to wake
Confusion or behaviour that’s out of character
Pain that isn’t improving with treatment
Or simply that feeling that your child is getting worse
And sometimes, it’s just that gut feeling you can’t explain.
That’s enough.
“You are helping us, not bothering us”
If there’s one message Leticia wants parents to take away, it’s that you aren’t bothering the medical team, you’re helping them.
“In my years as a Nurse Unit Manager, I can say with absolute certainty that many critical changes in a child’s condition have been identified first by a parent. While our clinical staff are highly skilled at performing regular observations and interpreting data, parents are the only constant presence who truly know their child’s baseline behaviour, personality, and what is normal for them.
“I have seen numerous instances where a parent’s insistence that their child is “just not themselves” – despite vital signs appearing relatively stable – has prompted a deeper clinical review that uncovered everything from early signs of sepsis to a life-threatening respiratory crisis.”
The Raise It process exists because healthcare teams know how important parents are in keeping children safe.
“Speaking up doesn’t mean you don’t trust the team,” she says. “It means you’re partnering with us to make sure nothing gets missed.”
And if you’re still worried about being judged?
“Whether your concern turns out to be something or nothing, your instinct to raise it is always valid.”
You should never second guess yourself when it comes to yours or your childs health- or anyones for that matter. Go with your thoughts. It is natural to want to protect a loved one especially when it comes to health situations, and the feeling you get when you think you didnt do enough to advocate or fight for them…it is not a kind or nice way to feel. Many people have ended up being heartbroken and picking up pieces for years because of feeling they didnt do enough.
A very good and informative article. I have read so many stories about mums just knowing when things are not right and demanding second and third opinions until they got the right answer. Sometimes mums just know. It is our job as care takers of our families. Listen to your gut!
Years ago, I spoke up for my 14-year-old daughter, but my concerns weren’t fully listened to. I’ve always wished I had pushed harder. She was sent home without much testing, and two days later, she passed away.
So, if you ever have concerns—no matter how minor—please speak up and keep advocating. Trust your instincts; they are there for a reason.
This is so important for parents to know how to raise it further if they don’t think their child is receiving the medical support they need! I know this article refers to the NSW system but other systems have similar procedures just with different names. I know in QLD it’s called Ryan’s Rule.
It’s so important to follow your gut instincts and express your concerns indeed. I have never hesitated to advocate for my children in various situations and I don’t care what other people think about it. Not all doctors and medical staff appreciate it when you question them, I’ve experienced that it may result in angry indignant responses.
How true this is! While nurses and doctors are the medical professionals doing their job on the daily, we know our children better than anyone and what is ‘normal’ for them. I would always speak up if I had noticed any changes in my child’s health and encourage other parents to do so too. No question is silly!
This really is such an important issue and a good topic to discuss with people, I am often surprised that people are worried about being judged. This is not something I care about; the priority is for the care and health of everyone is my family. Parents know their children and need to work with health professionals for the best outcomes for their children.
This is such an important issue to raise, and no one should ever feel ashamed, nervous or that they are being OTT for advocating for their kids, themselves or loves ones in hospital. In QLD we have Ryan’s Rule. A three step process where your concern will be escalated if they believe the patients condition isn’t improving or is worsening.
I have never been afraid to advocate for my children and partner and extended family and also friends. It is so important to listen and to trust intuition. When people have not listened, I have persevered and kept on with insisting on care and making sure they truly listened and took action.
Soften Sunny Glow Fabric Softener 2L | $2.99 at Woolworths
Soften Lavender Hill Fabric Softener 2L | $2.99 at Woolworths
Soften Sensitive Concentrated Fabric Softener 1L | $3.80 at Woolworths
Soften Ocean Fresh Concentrated Fabric Softener 1L | $3.80 at Woolworths
Soften Oriental Kiss Fabric Softener 1L | $3.80 at Woolworths
Soften Ocean Fresh Fabric Softener Concentrate 250mL | $1.19 at Woolworths
Soften Botanical Bliss Fabric Softener 500mL
Soften Island Oasis Fabric Softener 500mL
See what mums are saying about STRIKE HOUSEHOLD CLEANERS here
See what mums are saying about CLEAN LAUNDRY POWDERS and LIQUIDS here
Photos from the Review Team
1:49 pm
Value for money
2:25 am
Love that my clothes smelt like an Oriental Kiss!
The fragrance remained on the fabric, and my husband didn't complain that he smelt like a lady. When I found out the price, it was the icing on a very delicious smelling cake! I made sure this product made its way into my shopping list.
10:55 am
Best Product for Sensitive Skin
8:26 pm
Fabulous value for the money!
4:16 pm
Lovely New CLEAN laundry products from WOOLIES
The cleaning result and smell is nearly the same as most big brands. Great products from Woolies!
9:29 am
Laundry power is a great bargain!
9:27 pm
So much better then I thought
11:50 am
:)
1:29 pm
What a amazing product
1:51 pm
Beautiful fresh smelling laundry
1:49 pm
Value for money
11:02 pm
Best brand on the market
8:33 am
Love this product
5:54 pm
Freshness
1:55 pm
Just valuable
6:44 pm
Ladies, stop wasting your money on Fabric Softeners
I bought this by mistake thinking it was "soft" detergent for delicates but decided to try it anyway. I feel nor smell no difference in my towels. Granted, I don't have a dryer and hang my towels in the sun so they will always go back to that crunchy feeling. White Vinegar is all you need. It does exactly the same thing as fabric softener. Cheaper. And probably nicer to the environment.
3:32 pm
Lovely & soft and fresh
8:17 pm
Worth the money
I have been using the Soften Sensitive and am now sure to include it in every wash. For a sensitive product it still has a great smell, and I know that I can wash my family's clothes with Soften Sensitive and whether it's my partner, my teenagers or my 9 month old baby, everyone will have fresh, pleasant smelling and comfortable clothes without having to worry about reactions. Definitely a product I will continue to use.
1:51 pm
Beautiful fresh smelling laundry
7:26 pm
Soft, Fresh & Value for Money
8:40 pm
Impressed
11:16 pm
Softness is the word
10:22 pm
Great value for money
Given the price, you would not expect the best results. The fragrance is noticeable - though I wouldn't say it lasts as long as more expensive softeners.
Clothes did come out nice and soft.
Overall, great value for money and I'll be trying out different scents to find my favourite one! The pocket friendly price is definitely a winner.
10:20 pm
Soften my ideas on softeners
7:38 pm
Great stuff
9:06 pm
Great
8:54 pm
Softening goodness
3:12 pm
Great product, will use again
3:43 pm
Great product
10:54 pm
Very impressed
I am very happy with this fabric softener as I have sensitive skin and have to be careful what I use. But this product is fantastic and leaves clothes smelling nice and feeling soft
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