NEW figures show men are choosing to send champagne, chocolate and luxury hampers instead of red roses this Valentine’s Day.

Statistics from Australia’s largest hamper supplier, The Hamper Emporium, show sales are up a staggering third on this time last year.

“Men are realising for less than what they spend on a dozen long-stemmed red roses they can spoil their loved one with a huge box of treats that they can enjoy as well,” The Hamper Emporium CEO Emily McWaters said.

Latest delivery stats show hampers are being delivered for as little as $79 while a dozen long-stemmed roses cost upwards of $129.

“For the same money as long-stemmed roses, men are sending hampers full of champagne, gourmet food, skincare and other luxury items that can’t be bought in stores.”

Australians spend $23 million on Valentine’s Day – $3.2 million of that traditionally on flowers.

“While roses are undoubtedly a symbol of romance, men are realising hampers deliver a romantic experience.

“We’ve seen a dramatic increase in the number of men sending hampers to their loved ones in the past five years with sales up an astonishing 450 per cent.”

What would you REALLY like this Valentine’s Day?

Share your comments below

  • Ha! I’d be apply if he just remembered to say happy Valentines!


  • I would be very happy if I got one of those hampers.


  • I love books and soaps and creams


  • Surprises! We always treat each other with surprises.

    • Valentine”s Day is about having time together regardless of the treats!


  • I love flowers and I love wine :)


  • I’m just amazed at the mark up flowers cost on this day. I love flowers but I feel like its such a waste of money


  • Hubby works away lot and with 2 kids life gets busy.
    I’d like a quiet meal with hubby :)


  • We don’t really celebrate valentines day, but I would love champagne and chocolates anytime!!


  • I’d prefer champagne and chocolates to flowers :)


  • I would be happy with anything! I don’t get anything for valentines day lol


  • For me chocolate. I am always happy with chocolate!! :-)


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