We’re looking for talented foodie creators to take part in an upcoming brand collaboration opportunity for IGA’s 2025 Christmas Campaigns.
IGA has three Christmas Campaigns, and we’d love for you to be involved in one of these:
Get Ahead This Christmas
We’re looking for creators who love to plan, prep, pack and gift before the festive season begins. If selected for this collaboration, we’ll send you a voucher to purchase the ingredients you need for Christmas cooking ahead of time. Using the ingredients you buy we want you create recipes for getting ahead. Whether it’s food you’ve prepared ready to freeze for Christmas day, or cookies and treats made for early Christmas gatherings or gifting.
An Extra Festive Christmas
We’re looking for creators who love to make their Christmas celebrations extra festive and are keen to spend a little more time than usual on some very special menu items. If you’re selected for this collaboration, you’ll receive an IGA voucher to shop for ingredients to create extra special Christmas recipes. Whether it’s a glazed ham, a prawn cocktail, or any other festive favourite, we want to see the beautiful dishes you create using the great range of products available at IGA.
Last Minute Christmas Prep
We’re looking for creators who love making Christmas celebrations extra special and need a convenient solution for all those last minute Christmas needs. If you’re selected for this collaboration, you’ll be sent an IGA voucher. We’ll send you into IGA as if it’s Christmas Eve to see what you can pick up for your last minute prep. Whether it’s pre-made puddings, sauces, spreads or bubbles, we want you to show how IGA is a convenient and easy one-stop-shop for that last minute Christmas dash.
Requirements
We’ll ask you to nominate your preferred campaign in the application questions below, and we’d like you to create 3 different reels. You will need to submit your reels to us for approval. Once approved, we will post the Reels to the Mouths of Mums Instagram feed and tag you as a collaborator. Detailed campaign guidelines and instructions will be provided to the selected creators.
Message
The core message of your reel should highlight IGA’s festive Christmas offerings, the great value, range, and how shopping at IGA is an easy and convenient during the Christmas period.
Payment
We’ll provide you with a gift voucher to purchase the products at IGA to create your content. Additionally, we have $1,000 per creator from the client for this activity, which will be paid via voucher or invoice, once your content has been posted.
Usage
This opportunity includes 15 months usage across WOM Network and the client’s owned, earned and paid media channels.
Does this sound like something you’re interested in? If so, please complete the questions below ASAP and we’ll be in touch if you’re successful.
If you have any further enquiries, please email reviews@mouthsofmums.com.au
