The most 'honest' parenting ad ever released

While parenting is a deeply personal experience, it doesn’t stop our decisions being scrutinised (and often criticised) by others.

Whether it’s choosing between breast and bottle feeding, natural birth and c-sections, staying at home or returning to work, parenting can be a minefield.

The need for the outside world to weigh-in on our decisions has been addressed in an ad by Similac, a baby formula brand, with many calling it one of “the most honest ads ever about parenting.”

Normally we wouldn’t run an ad, but it’s message is so primal and so important to who we are as mums, we’re in tears.

Similac also released a statement to explain the intentions behind the ad, posting:

“We believe it’s time to embrace mothers who choose to embrace motherhood. Time to put down the fingers and the subtle suggestions.

“Because no two of us are the same, but we’re all in this together. The sisterhood has only one rule — nourish each other the same way we nourish our children.

“And, just like the sister who’s got your back, we’re there to help you get through the first few days and months of motherhood with confidence — and zero judgment. The way it should be.”

How does this ad make you feel? TELL US in the comments below.

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75 Comments

- - ella12 said
  - 09 Aug 2017
    2:52 pm
Just wonderful, thank you for sharing this.

- - dannsbuild said
  - 17 Sep 2015
    12:34 am
Yes honest! This is interesting! Thank you for sharing this!

- - talwin said
  - 01 Jun 2015
    4:31 pm
This one is so funny

- - mom110650 said
  - 18 May 2015
    10:52 am
I found this hilarious! The stereotypes (whole exaggerated) are so spot on. “I’ll show you some scream free parenting” haha

- - Emii said
  - 17 May 2015
    7:57 pm
Beautiful message. When we care more about judging other parents on their parental choices, it is our children who suffer.

- - Schmoofie1983 said
  - 17 May 2015
    7:56 pm
Love this! So funny yet so true.

- - celtica189 said
  - 17 May 2015
    7:10 pm
Is it weird that I got tears?
- mom94125 replied
  
  17 Oct 2015 , 10:22 pm
  depends, tears of happiness or nah?
- - mom127676 said
  - 17 May 2015
    7:06 pm
Love this ad. Very talented marketing team. Sends such a beautiful message

- - mom102959 said
  - 17 May 2015
    6:40 pm
For something so funny it almost made me cry. Such a good clip.

- - mom108638 said
  - 10 May 2015
    5:15 pm
I laughed and Laughed and then I cried a little… great ad, Amazing Message!

- - mom127676 said
  - 06 May 2015
    3:42 pm
Such an amazing ad. Shows what really matters, the child!

- - nictate said
  - 06 May 2015
    3:23 pm
That was awesome. It gave me goosebumps

- - smiles said
  - 27 Apr 2015
    11:00 am
Loved this. It showed all types of parents but in the end they are united because they care about their children. Very well done.

- - lisa4 said
  - 25 Apr 2015
    6:58 pm
That is a pretty cool add but with fathers in it.. It should be parenthood, not motherhood.

- - mom136353 said
  - 24 Apr 2015
    8:37 pm
I believe the ad is correct so in the controversy at the start but shows no matter what we are all parents who care no matter which way ousr child is fed. Amazing Ad well done

- - robyn_smithwick said
  - 26 Mar 2015
    3:57 pm
I just tried to watch this and it popped up and said it was not allowed in your country! lol!!

- - mom94125 said
  - 08 Mar 2015
    12:17 pm
well i just wanted to show hubby this and now the video says not available in my country….

- - mom119776 said
  - 03 Mar 2015
    1:03 pm
I think its a great add to show how different each parent is and how quickly everyone jumps to stereotypes. The most important thing is that we should be supporting one another.

- - mom109463 said
  - 28 Feb 2015
    10:32 pm
I actually watched this twice, it really is the mean girls against the nerds, but it really highlights the difference in opinions and the hostility that differences in opinions can cause, but as it says at the end of the day we are all parents, how we choose to raise our child may not be the way someone else does but it is our choice. lovely ad really

- - mom82590 said
  - 26 Feb 2015
    8:31 am
This is a Very funny clip.