Supermarket giant Woolworths has launched Australia’s first digital supermarket trolley, but the high-tech move has some customers furious.
Currently being trialled at Woolies Windsor in Sydney’s North-West, the Scan&Go Trolley lets you scan and bag items as you shop.
There’s no need to unload the groceries and repack them, just simply pay and go.
Customers just unlock a tablet device by scanning their Everyday Rewards card, and attach it to their trolley.
The innovation is now set to be rolled out to an additional nine Sydney supermarkets in the coming weeks, including Kellyville, Oran Park, Kellyville Grove, Kellyville North, Lane Cove, The Ponds, Warringah Mall, Schofields Town Centre and North Parramatta.
Woolworths claims Scan&Go trolleys will help customer stay within their budget and save time.
“Pending feedback from our customers, we hope to introduce Scan&Go Trolley in more of our supermarkets nationwide, along with some additional features in the coming months, including the ability to pay for their groceries on the device,” explained Woolworths Group’s Faye IIhan.
@woolworths_au Scan and Go trolleys are wheeling their way into a few stores for a trial. If you see them in your local, give them a try! #woolworths #woolies ♬ original sound – Woolworths_au
However, customers have been quick to vent their concern, saying the move makes customers employees.
“So now we are expected to: collect groceries yourself, process it thru self checkout, pack it all yourself, now scan it yourself. Why cant we be allowed to price items ourselves -its the only job customers don’t do,” one customer commented on an online forum.
Another added: “So, you have to get a rewards card, so they get more of your data, then they fire half their workers, because computers, and meanwhile prices of groceries keep rising?
“How about, instead of spending on stupid new systems, they put that cash into reducing the prices of the groceries that they sell and giving people jobs.”
Woolworths addressed some of the criticism in a TikTok video, saying, “This new way to shop won’t have any impact on the roles of our store team members. It just gives you another choice when deciding the best way to do your shopping.”
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