A schoolgirl managed to force Kellogg’s to change the wording of its new advertising campaign after she wrote to complain about it being ‘sexist’.

Hannah-Marie Clayton, 10, did not approve of the new Coco Pops slogan ‘Loved by kids, approved by mums’.

She thought it was unfair because ‘dads can make breakfast too’ and it might be ‘upsetting for people who don’t have a mum’.

So when her parents Anne-Marie, 48 and James, 47, told her to write and complain – that’s exactly what she did, shares Daily Mail.

Her letter to the cereal giant was so convincing that Coco Pops boxes will now read ‘Approved by parents’ and be on the shelves in the near future.

Hannah-Marie, a Year 6 pupil from Bournemouth, Dorset, said: ‘My mum was away so I was just with my dad when I saw it on the cereal box.

‘It made me think that dads should be included as well because they are important too.

‘Also some people don’t have a mum and they might find it upsetting.’

Hannah-Marie spoke to her parents about the slogan and they told her she could write to the company if she wanted.

Her mother looked up the address and left her daughter to write the letter herself.

She wrote: ‘I feel that quote is sexist, men are also able to make breakfast.

‘My dad does it a lot for me because my mum works away a lot and is not always there for breakfast.

‘I would recommend instead of putting ‘mums’, put parents or carers. It would just mean a small change. In this world today we shouldn’t just rely on women.’

She was amazed when she actually received a reply from Kellogg’s.

It said: ‘You recently shared your thoughts around the statement of ‘Approved by Mums’ on our improved recipe Coco Pops.

‘I wanted to let you know that we’ve recently renewed our research and our new pack design will refer to approval from both mums and dads.

‘Apologies for any offence caused and thank you for your feedback, which has played a part in our decision to change.’

A Kellogg’s spokesman said: ‘We have now changed the wording on our new Coco Pops packs to say ‘Approved by Parents’.

‘We agree with Hannah-Marie, dads love to have Coco Pops too.’

cocopos 2

Well done Hannah for speaking out!

Share your comments below

We may get commissions for purchases made using links in this post. Learn more.
  • it needs to be approved by adults, that covers all the adults, parents, older siblings, grandparents and care givers. Not all children are raised by their parents.


  • Omg this is really getting out of hand


  • It is surprising what pupils are taught at school compared to what our and the previous generation were taught. Our Grandparents were given sex education with months of starting school in Reception class.


  • Wow, good on her, what a grown up little girl!


  • Wonder who told her that it was sexist. Definitely not what you’d expect to come from a 10 year old.


  • Good on you Hannah. I love that there was no outrage and slamming, but a considered and thoughtful request to the company that makes Coco Pops. Maybe if more people did this, there would be better outcomes.


  • Oh fairdinkum I can’t stand this crap people are going over the top the world has gone mad


  • Stopppp parents need to let kids be kids who cares what’s written on a cereal box apparently one person …what about kids being looked after by a carer no parents for god’s sake just stop


  • And what about kids that don’t have parents? Some things are taken too seriously and read into too much these days. In year six did I know what sexism was? No, I was more likely playing or helping my mum in the kitchen. You know, just being a kid….. Good on Kellogg’s for reading a consumer letter and replying though…


  • Gender equality to the enth degree – really, who cares?


  • Good on her, she saw casual sexism, didnt like it and did something. Id be proud if i were her mum

    • I would be proud too – being active about causes at a young age – good effort.


  • Seriously? The world has gone mad


  • As a mother, I would never approve this low fibre sugar laden food product!


  • Approved by parents would make more sense nowadays but really it doesn’t matter too much?


  • It’s rather upsetting coco pops needed to be reminded of gender equality in this day and age


Post a comment
Like Facebook page

LIKE MoM on Facebook

Add a photo
Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like


Looks like this may be blocked by your browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating