Nutella has launched five limited-edition colourful jars to ‘Spread Good Morning Vibes’, inspired by changes in Aussie’s morning routines over the past few months.
To celebrate, Ferrero (the makers of Nutella) are giving away two Nutella hampers packed with all sorts of Ferrero goodies.
Hampers include a variety of Ferrero treats including Ferrero Rocher, Raffaello, Nutella, Tic Tac and Kinder products PLUS a Nutella lamp and SMEG toaster
Research conducted by Nutella found that Aussies are feeling calmer (42%) and are more positive in the mornings (31%) as they either had more time to themselves (48%) or felt less rushed (43%).
The first meal of the day has also seen significant change, with a fifth (20%) of all respondents enjoying breakfast more, and almost one in ten having breakfast in bed more as well as swapping breakfast food for dinner. More than a third (36%) reported they were eating breakfast later in the day, while 21% are spending more time making breakfast.
Additionally, Millennials are more likely to hit the ground running, eating brekkie while they work (24%), while Baby Boomers are more likely to spend the morning actively, with one in five (18.5%) saying they exercise more.
The Five Nutella Jars To Spread Good Morning Vibes
Whether you feel energised waking up at dawn or prefer a cosy brekkie in bed, Nutella’s five limited-edition jars cater for every personality.
• The green ‘Family Hugs’ jar celebrates mornings as a moment to enjoy with the family
• The yellow jar is all about ‘Friends and Good Vibes’ for those who start their mornings with mates and a cup of coffee with toast and Nutella.
• The red, ‘Love Together’ jar is for those who relish a lovingly prepared breakfast for two.
• The blue jar is all about ‘Outdoor Smiles’, perfect for early risers who want to move in the morning
• The purple, ‘Chill Out at Home’ jar was created for those who believe that the best mornings are the ones you don’t need to rush.
In addition to the fun colours, Nutella lovers can bring their morning vibes to life with a new interactive Instagram AR experience. Simply scan the QR code and follow the prompts to see your jar come to life.
For more information, visit www.nutella.com or www.nutellavibes.com
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