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Nutella has launched five limited-edition colourful jars to ‘Spread Good Morning Vibes’, inspired by changes in Aussie’s morning routines over the past few months.

To celebrate, Ferrero (the makers of Nutella) are giving away two Nutella hampers packed with all sorts of Ferrero goodies.

Hampers include a variety of Ferrero treats including Ferrero Rocher, Raffaello, Nutella, Tic Tac and Kinder products PLUS a Nutella lamp and SMEG toaster

Research conducted by Nutella found that Aussies are feeling calmer (42%) and are more positive in the mornings (31%) as they either had more time to themselves (48%) or felt less rushed (43%).

The first meal of the day has also seen significant change, with a fifth (20%) of all respondents enjoying breakfast more, and almost one in ten having breakfast in bed more as well as swapping breakfast food for dinner. More than a third (36%) reported they were eating breakfast later in the day, while 21% are spending more time making breakfast.

Additionally, Millennials are more likely to hit the ground running, eating brekkie while they work (24%), while Baby Boomers are more likely to spend the morning actively, with one in five (18.5%) saying they exercise more.

nutella-good morning-vibes

The Five Nutella Jars To Spread Good Morning Vibes

Whether you feel energised waking up at dawn or prefer a cosy brekkie in bed, Nutella’s five limited-edition jars cater for every personality.

• The green ‘Family Hugs’ jar celebrates mornings as a moment to enjoy with the family
• The yellow jar is all about ‘Friends and Good Vibes’ for those who start their mornings with mates and a cup of coffee with toast and Nutella.
• The red, ‘Love Together’ jar is for those who relish a lovingly prepared breakfast for two.
• The blue jar is all about ‘Outdoor Smiles’, perfect for early risers who want to move in the morning
• The purple, ‘Chill Out at Home’ jar was created for those who believe that the best mornings are the ones you don’t need to rush.

In addition to the fun colours, Nutella lovers can bring their morning vibes to life with a new interactive Instagram AR experience. Simply scan the QR code and follow the prompts to see your jar come to life.

For more information, visit www.nutella.com or www.nutellavibes.com

Please note this competition is open from Thursday 10 September 2020 – Monday 12 October 2020 and is only available to members of Mouths Of Mums. This competition is a game of skill – answer in 50 words or less. We are unable to accept entries posted via facebook. Facebook LIKE functionality is not a requirement of entry to this competition. The winners of this competition will be published on this page. Winners’ name and address will be provided to the promoter of this competition and prizes will be sent to the address you have in Your Profile. Please ensure your details are up to date so that you receive your prize.

  • Look, not gunna lie, I’m not a purple person, but I’m not a people person either, so purple it is… Chilling out at home with a jar or 2 and not a care in the world!


  • Purple! There’s no place like home! It’s my sanctuary, my safe place and my happy place and the best place to be with my family all around me!


  • Family hugs as we love to hug each other and makes each other feel loved and happy.


  • Purple just loovvee that colour happy and cheerful and makes you feel sooo good and tastes soooo good!!


  • Home,Chill out. My kids are always in a rush to leave early in the morning with out breakfast, so I always say relax sit and eat first before you leave, there is no need to rush.


  • As a Nutella junkie, this prize would be fabulous.


  • Home “Chill Out” is the one for me. Also, I like the purple colour. My home is my haven, my peaceful safe place and where I crave the serenity from the outside world stresses. Nutella is like the cherry on top of all of that! Perfection.


  • The green family jar as Nutella is a family event. We sit together and have Nutella sandwiches as a treat as a family on the weekends


  • I identify with the purple Home Chill Out Nutella jar. The best mornings for me and my family are the ones where we don’t have to set an alarm, get up at our leisure and usually have something special for breakfast/brunch like pancakes topped with Nutella and banana.


  • Green family hugs, as every morning when I go in to my son I get the best hugs.


  • Definitely the purple jar! Bring on the mornings where everyone and everything can be as chill as we want. No rules, no routines, no rushing.. And then add Nutella… Bliss!


  • Home Chill Out, that is me in one. Purple is a favourite colour and I’m always home so it is perfect


  • Family hugs as that’s what I get when the kids unpack the shopping and discover a big jar of Nutella. They don’t realise it me I get it for lol but they can have a spoonful now and then ????


  • Would have to be family hugs. It’s so important to start each day as a familly and that means cuddles in bed before we start the day


  • i indentiy with blue its my grankids favourite colour and its calm relaxing soothing colour


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