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Iconic Australian stationery superhero and all-round BFF, Smiggle, is celebrating their 20th Birthday in May and we’re giving you the gifts! We have five $100 Smiggle vouchers up for grabs!

The very first Smiggle store opened its bright red doors in Melbourne way back in 2003 and changed the face of stationery the world over. If imitation really is the sincerest form of flattery, then Smiggle can boast a host of admirers.

We can no longer imagine sending children back to school with a boring ol’ tartan pencil case packed with nothing more than a grey lead pencil. Instead a rainbow of Smiggle options is set to inspire and delight, making school and homework opportunities for true expression and creativity.

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From that little Aussie stationery shop with the bright red doors, Smiggle now has over 300 stores – across Australia and the globe. Smiggle is actually available in over 20 countries, stretching from Asia through to Europe, so you will never ever run out of our rainbow of fun wherever you are in the world!

And while there’s been stacks of growth, the core philosophy of Smiggle has remained the same – to inspire and help develop the creative spirits of children, with the ultimate colourful, fun, fashion-forward stationery.

The product range is huge! With the team in the Design Lab drawing inspiration from all over the world, Smiggle products are always about great design and innovation, bold colour, quirky graphics, great value and most of all, giving Smiggle fans the tools they need to have fun.

Two other key ingredients in Smiggle’s recipe for success are their stores and their staff. Both are the same the world over – stores are styled with kids in mind, their footprint is small and always bright, staffed by really friendly and passionate people who get just how much time it takes to choose between a rainbow pen topped with a pompom or a spray fan drink bottle!

Smiggle 20th Birthday Collection

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To celebrate this momentous occasion, Smiggle has created a limited-edition collection of gorgeous 20th birthday goodies. In two different colourways, pink and gold or black and gold, and packed with celebratory bling, Smiggle fans may just want to collect it all.

The 20th Birthday Collection includes a tight but truly aaaammazing selection of bags, lunchboxes, bentos, drink bottles, pencil cases, gadgets and the cutest range of teeny tiny Smiggle favs on keyrings… think a glittery gold Smiggle backpack tiny enough to hang your RL glittery gold Smiggle backpack!

For the treat lover, there’s the sweetest, prettiest selection in perfect pink and glistening gold. With embellishments galore! This collection is all about more! More gold, more sparkly reversey sequins, more bows and pom poms, more cute characters and more pretty!

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For the sports fan, there’s a rather cool range in smoking hot black and gold! And while there is the odd sequin here and there, its more about an understated touch of gold bling and a great big soccer ball!

Available in store and online from 2 May through until 30 May – that’s just a few weeks to secure a bright bit of Smiggle history!

Smiggle’s 20th Birthday Collection is available from Smiggle stores nationally (and internationally!!) or online at Smiggle.

Please note this competition is open from 17th April 2023 until 14th May 2023 and is only available to members of Mouths Of Mums. This competition is a game of skill – answer in 50 words or less. We are unable to accept entries posted via facebook. Facebook LIKE functionality is not a requirement of entry to this competition. The winners of this competition will be published on this page. Winners’ name and address will be provided to the promoter of this competition and prizes will be sent to the address you have in Your Profile. Please ensure your details are up to date so that you receive your prize.

Winners for this competition

  1. T. GraySA
  2. T. KrajaSA
  3. A. QuekQLD
  4. N. CaoVIC
  5. S. RussellNSW
  • Smuggle is the ultimate creators of colourful , fun , vibrant ,colour smelling stationery ,
    Who could resist


  • Smiggle will give everyone the giggles while shopping and just having a blast looking for new cool stuff!


  • My 5 year old daughter has been very nervous about next year with Prep and me not coming with her, and has not experienced the fun of school shopping for bags and stationary yet.


  • So I can get cute adorable pens and knickknacks.


  • Cant believe its been 20 years since Smiggle came to town, the Smiggle store is my kids biggest motivation to start off the new school year, backpack, lunchbox, drink bottle, stationary, all bright and colourful, the kids get so excited and love watching them go off with a smile!!


  • To brighten up my kids school supplies


  • With a mini shopping spree at Smiggle, you can add some colour and excitement to your daily routine! Their vibrant and playful stationery and accessories can help boost creativity and organisation.


  • A mini shopping spree would equal a happy daughter. It would postpone the inevitable midweek meltdown and replace it with sunshine and lollipops and a whole lot of Smiggles goodness


  • My daughterwent to Smiggle’s for one pen, but left with a whole haul. She got so carried away with the vibrant colors and cool designs that she forgot what she even came for. Now she’s hooked on Smiggle’s and can’t stop herself from buying more.


  • My nephew is a huge fan of Smiggle and he would be thrilled to win.


  • So my child can have the best experience of all the fun colouring and writing devices that smiggle has to offer


  • My daughter is very artsy, always drawing and colouring she would love this I’d love to win and support her passion. I also love their backpacks.


  • There’s something for everyone and Smuggler’s products are great quality. My kids get so excited walking past their stores, always wanting to go in and buy something!


  • Step into Smiggle’s realm, where colours ignite,
    A playful haven, where dreams take flight.
    From scented erasers to funky backpacks bold,
    Every corner holds wonders, stories untold.
    In this joyful world, imagination’s gleam,
    Smiggle weaves moments, like a whimsical dream.


  • I’m the biggest stationary addict ever and this would satisfy my love affair with all things Smiggle!


  • Smiggles is an awesome shop, with some really cool stuff. My kids love the store, for stationery, nic nacs and back to school stuff.


  • Smiggles is the perfect shop for all preteens omg our grand daughter loves smiggles it been her favourite shop
    Since she was 2 now 11


  • My eldest will be going to school for the first time by term 4 and these would be perfect…


  • My daughter starts kindy next year and I would love to take her shopping to choose her own school things


  • I love all things Smiggle and my kids have inherited the love too. We would love being able to ooh and ahh over all the things we could buy!


Enter this competition
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