Engaging with your audience is a vital key to success within your business.

The fact that you’re here reading this article means you’re Internet savvy and have an interest in online information.

In today’s society, the online space is a fabulous cost-effective way to engage your audience.

The hurdle is being seen and heard amongst all the other messages which are being updated and posted online every second of every day.

There is an abundance of articles and content for people to read and interact with.

As a small business owner, knowing your audience and who you’re targeting is paramount when creating rules for engagement within your business.

Being a Business Coach in the Health & Wellness Industry, many of my clients come to me to work on their Communication and Marketing Strategies.

It’s incredibly important to speak to your audience, rather than trying to target everyone. Know your target audience in detail and then tailor your message accordingly.

Engaging and interacting with followers, readers and customers is a sure way to grow your business.

Below are my top rules for engagement:

• Use your social channels to talk and engage your audience
• Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, YouTube
• Use industry specific hashtags
• Post at peak times and regularly
• Participate in other conversations
• Guest posts on other blogs or websites
• Comment on other’s social media updates
• Share customers posts which relate to your business
• Guest speak at events
• Attend networking events for your Industry
• Adapt your conversation to the medium
• Speak to your followers differently on Facebook to Instagram.  Everyone is on a different Social Media channel for a reason – remember to adapt your message / tone of voice slightly, however remain on brand
• Engage with your followers and customers in a two-way conversation
• Listen to feedback, then improve & adjust your business accordingly, this tactic will really help with growing your business
• Increase connections and exposure through collaborations
• Be direct with your communication without pushing your business too much
• Don’t be overbearing
• Be clear, likeable and include lifestyle posts regularly (lifestyle helps with emotion)

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