Engaging your small business through social media

The introduction of social media has allowed far more small businesses to exist than ever before.

Social channels make it more accessible to market services and products to your ideal target audience by talking to the online community. It also adds speed to market with high conversion rates for sales. A win-win situation if you’re a small business owner.

Whether it’s Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Tumblr or Flickr….we can now speak to potential customers for free or at a low rate if you choose to advertise through some of these mediums.

The hurdle becomes deciphering how to best cut through all the other businesses who are doing the same as you. Making your business stand out is key when it comes to working on your marketing strategy.

Below are some tips to be seen, heard AND engaging:

Be clear with your messaging and know exactly what it is that you’re marketing
Each of your posts must be high quality & high value
Be a specialist in your field
Create a rapport with your clients and customers via social media
Encourage your community to share their experience of your business with their friends and online communities
Use social media as an engaging communication platform
Growth and evolution is vital to keep your audience coming back for more – factor this in your quarterly planning
Provide valuable information
Announce your wins (humbly)
Know the trigger points for your customers and communicate solutions – at the right time

Want to learn more about marketing and business tips for your Small Business? Check out Alison’s website at www.relauncher.com.au

Main image courtesy of Shutterstock.com

16 Comments

- - ella12 said
  - 09 Jan 2018
    12:44 pm
Very worthwhile tips to consider, thanks.

- - mom94125 said
  - 05 Oct 2017
    12:39 pm
you should write a follow up on how to deal with any negativity that being on social media might incur. Some people like to troll people who run a business knowing that the owner can’t really respond to it as they themselves will get judged.

- - mom165081 said
  - 03 Nov 2015
    2:10 am
Thanks for this article – I like the clarity of ideas and simple points to follow.

- - mom150006 said
  - 06 Oct 2015
    2:16 am
Great information but it is hard to be a specialist in a field when often we are just trying to be a master of many, rather than a specialist!

- - mom113055 said
  - 10 Feb 2015
    10:14 pm
great

- - GeoEllie said
  - 31 Jan 2015
    4:57 pm
Creating an ongoing rapport is very important I think

- - Lov'n'Life said
  - 30 Jan 2015
    3:31 pm
great advice thank you for the article

- - mom107723 said
  - 22 Jan 2015
    8:26 pm
Great ideas thanks for sharing, social media is a very strong advertiser for a business.

- - mom57522 said
  - 16 Jan 2015
    3:23 pm
You can get so much on your news feeds, so the posts need to be interesting to grab my attention.

- - dr rosina mcalpine said
  - 16 Jan 2015
    2:29 pm
Thanks for the article. How do you engage your audience… get them to ask questions, post comments and then find the time to moderate the discussion. Love your ideas on this
- relauncher replied
  
  28 Jan 2015 , 9:27 pm
  I engage my audience through talking about topics which are of interest to them. I’ve also created a hashtag for them to use in Social Media to help us all connect as a community. #mindfulbiz
- - taynik46 said
  - 16 Jan 2015
    7:35 am
perfect timing with this article. I have a small home based business that was super busy just before christmas and then we moved to canberra (from melbourne) – i took time away from the business to pack/travel/unpack and am just about set up to reconnect my business with social media. thanks so much for these tips, I was wondering how to come back and be better than last year and I think these tips will help – thank you
- relauncher replied
  
  28 Jan 2015 , 9:28 pm
  Fabulous. You can find us on instagram using the hashtag #mindfulbiz. I’m @relauncher_alison. Great to connect:)
- - mom93821 said
  - 15 Jan 2015
    6:06 pm
Thanks for sharing this interesting article and for the link.

- - mom117219 said
  - 15 Jan 2015
    3:24 pm
social media is good to spread message around, tips are really useful and interesting, thanks!!!

- - pakeko said
  - 15 Jan 2015
    2:15 pm
Some great tips here and was great to look around your web site