KitKat Ruby Chocolate is Finally Here!

KitKat Ruby is here!

Ruby chocolate is the fourth type of chocolate, after milk, dark and white, and is the world’s only new cocoa bean variety to be discovered in 80 years.

KitKat Ruby will be available to chocolate lovers across Australia in Woolworths for $2 after a sell-out success in Melbourne in 2018.

The chocolate features a distinctive, all-natural pink hue, an intense berry flavour and a luscious smooth texture, combined with iconic crisp KitKat wafer fingers.

Made using rare ruby cocoa beans – found only in a few locations including Côte d’Ivoir, Ecuador and Brazil.

‘Ruby chocolate was an instant hit at KitKat Chocolatory last year, with KitKat Ruby Sublime selling out in just 10 days,’ Head Chocolatier Connie Yuen said.

‘KitKat has been inundated with requests from consumers across the country since Ruby chocolate was introduced.’

‘We’re delighted to be giving more people the chance to try it, with the launch of limited edition KitKat Ruby, timed perfectly to celebrate ruby chocolate’s first birthday in Australia!’

KitKat Ruby ($2) is available at Woolworths stores nationally from May 1 for a limited time only.

Share your comments below

55 Comments

- - meedee said
  - 02 Apr 2023
    8:12 am
Well there you go. I thought that it just had things added to make it pink.

- - mom268263 said
  - 31 Oct 2020
    10:43 pm
I like the pink, hope it tastes as good as it looks.

- - MisChip said
  - 12 Jun 2019
    11:27 pm
Hmm not sure about this. I am a dark choc fan. I don’t think I will give it a go.

- - Jmac said
  - 28 May 2019
    8:53 am
I bought this the other day. It was really nice. The bar was smaller than a normal kit Kat but that’s not a bad thing

- - becstalou said
  - 14 May 2019
    1:02 pm
Sounds delicious I wonder how it tastes.

- - Jmac said
  - 09 May 2019
    3:43 pm
OMG. Kit Kat is my favourite anyway and I’m an absolute sucker when the bring something new out. I wish I had seen this story earlier, I’m worried it won’t be there anymore!

- - musicmum said
  - 05 May 2019
    6:45 pm
No doubt it will have more artificial flavors. Great business idea for a company that has no credentials in supporting sustainable cocoa bean farming. No I will not buy, buy fair trade organic only.

- - mom19782016 said
  - 05 May 2019
    3:54 pm
Tried it and it was delish. We went back and bought more!!

- - mom103920 said
  - 04 May 2019
    3:15 pm
I’ve never heard of this before. I’m curious to try it…

- - Kate Sander said
  - 03 May 2019
    10:55 am
Why only for a limited time? This is amazeballs, will be buying more of this type.

- - Carly said
  - 03 May 2019
    10:22 am
Tried this last night, omg going to buy more!!

- - rachel1970 said
  - 02 May 2019
    7:47 pm
My pink loving daughter would go completely nuts over these.

- - Blossom said
  - 01 May 2019
    11:03 pm
Maybe they were manufactured exclusively for Woolworths. I notice they will only be available for a limited time.

- - mom303889 said
  - 01 May 2019
    2:11 pm
I wonder how sweet they’ll be. I tried the green tea ones from Japan tats wayyy too sweet. But i like the original ones. Might give it a go with this, share it with kids.
- Ellen replied
  
  02 May 2019 , 7:54 am
  I’m sure the KitKat variety is rather sweet ! Ruby Chocolate on it self isn’t. Ruby chocolate is made from the ruby cocoa bean. “Ruby beans” are existing botanical cocoa bean varieties that have been identified as having the right attributes to be processed into ruby chocolate.
  The chocolate’s taste is described as “sweet yet sour”, with “little to none” of the cocoa flavour traditionally associated with other varieties of chocolate.
- - tessie said
  - 01 May 2019
    12:37 pm
By the time I get to Woolworths they will be sold out I’m sure.

- - Kellybelly said
  - 01 May 2019
    11:51 am
I have tried the ruby chocolate from another brand and it doesnt compare to milk chocolate.

- - Thatotherskye said
  - 01 May 2019
    11:42 am
Wow! I thought this would be in Japan only, have you seen their releases?! Incredible.

- - mom81879 said
  - 01 May 2019
    11:36 am
I’ve been waiting for the opportunity to try this pink chocolate. Hopefully I’ll get one of these before they sell out.

- - heartofmum said
  - 01 May 2019
    11:31 am
I’ve tried this! It is very delicious! Love the berry flavour! Going to get some more! So good to know that I can now get them from Woolworths!

- - cassy26 said
  - 01 May 2019
    11:08 am
Um – guess I’m going to Woolworths… haha