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Review Cold Power Sensitive

Cold Power Sensitive
Average Ratings (from 324 ratings)
Overall star Rating
How would you rate this product now that you've tried it?
Cold Power Sensitive :
4.65 out of 5 based on 324 reviews.
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After a reliable laundry detergent that’s gentle on skin? Cold Power Sensitive is the answer to a tough, low-irritant wash every time.

Gentle on your family’s skin

Free from fragrance, dyes, enzymes and optical brighteners, Cold Power Sensitive delivers a powerful clean in cold water with a skin-friendly formulation suitable for the whole family, including babies and tots.

It’s proudly Sensitive Choice approved by the National Asthma Council Australia and comes dermatologically tested, so you can count on it to lift stains effectively while being gentle on sensitive skin.

Consider it your family’s go-to for a reliable wash, without irritation.

Bottle of Cold Power Sensitive laundry liquid.

Powerful results in cold water

With over 50 years of cold-wash expertise behind it, Australian-made Cold Power Sensitive liquid detergent works hard without hot water. Cleaning in cold saves up to 80 per cent of the energy used in washing, making this laundry solution kinder to the planet, your clothes and your power bill.

For cleaning power with gentle care, you can count on Cold Power Sensitive. 

Cold Power Sensitive is available in 2L, 4L and 5.4L bottles. Find it at Woolworths, Coles, Amazon and Big W.

Our Cold Power Sensitive Review Team Are Putting This Laundry Liquid To The Test.

Selected reviewers are now trialing their Cold Power Sensitive. Read their thoughts below. 

Published 12th January 2026

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  • Works Amazing

    I have tried so many detergents and this is the only that has worked for my family.No more rashes or itchy skin.It gets all the stains out and smells lovely but not overpowering.A liitle bit goes a long way.Highly recommend this detergent and will keep using as its the only one that has worked.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Amazing laundry liquid

    I just bought this laundry liquid the other day to give it a try. It worked really well and smelt really nice too. I will definitely be buying again to use for my family. I can’t recommend it enough. It has replaced my other laundry liquids. Five star rating. 👍
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.
      • 21 Mar 2026
        10:23 am

    Love!

    I’ve been using this for my daughter who has eczema ever since she was a baby! Would definitely recommend
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Stains be gone

    I was absolutely amazed at how well Cold Power Sensitive Wash was on not only my kids clothes but my partners work clothes. My kids make a mess but I now don’t need to worry about stains, soaking and all the extras! Just straight in and they come out looking fabulous
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • The detergent I swear by!

    I swear by the Cold Power Senstive washing detergent, and have been a fan for years.

    After the birth of my first born, we trialled a lot of washing detergents to find one that was gentle on our sensitive skin, would not cause reactions, was fragrance free but also tough on stains and could wash clothes effectively; so I was so happy when we found Cold Power sensitive. I have actually loved using it that much that I even requested for bottles on my baby registry for my second born (I kid you not!).

    I also really like that is made in Australia and the bottle is made using 50% of recycled plastics.

    I absolutely recommend!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Long time lover of Cold Power

    Cold Power Sensitive has been a lifesaver as my girls get prickly heat rashes in the Simms and I get eczema outbreaks in the heat. We need to not have anything that irritates or angers our skin and it has been the smoothest summer yet using cold power sensitive on all clothes and towels. I love that it is powerful enough to clean without irritating the skin and you can chuck a mixed load together and it washes it all well without anything having any residue or weird finish.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Long time lover of Cold Power

    Cold Power Sensitive has been a lifesaver as my girls get prickly heat rashes in the Simms and I get eczema outbreaks in the heat. We need to not have anything that irritates or angers our skin and it has been the smoothest summer yet using cold power sensitive on all clothes and towels. I love that it is powerful enough to clean without irritating the skin and you can chuck a mixed load together and it washes it all well without anything having any residue or weird finish.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • We loved it!

    Our toddler has eczema since birth, her skin is very sensitive and always itchy. We tried many products to find the most gentle cleaning products for our family. Cold Power Sensitive is a perfect laundry detergent for our family, it is fragrance free and rinse well with cold washing cycle. I dont use hot water to wash our clothes. Will definitely repurchase.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Cold power sensitive is a winner

    Cold power sensitive laundry liquid is outstanding. Its very sensitive on skin and works perfectly to get the stains out of clothes. Its has no harsh chemicals. It got deep stains out of my kids clothes which other products couldn't do. I say that's a huge win. I will definitely be buying this regularly.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Sensible cold powerful

    We’ve always wash our clothes using cold water cycle. Cold Power Sensitive is the best washing liquid to date that we’ve used. Our 2 girls have eczema going up, come and go. We’ve put Cold Power Sensitive to the test. Using less than a cup of the washing liquid, clothes came out clean and smelling great. Knowing my kids skin condition is under good care, we are positive that we can trust and keep using Cold Power Sensitive. Also, knowing that we are not using less energy washing and doing our part in saving the plenty is a bonus. We highly recommend to you all. These is no fault in choosing this washing liquid detergent.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Odourless

    No perfume smell,

    Worked well for me without making my skin itch after my clothes been washed with this detergent.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Works Amazing

    I have tried so many detergents and this is the only that has worked for my family.No more rashes or itchy skin.It gets all the stains out and smells lovely but not overpowering.A liitle bit goes a long way.Highly recommend this detergent and will keep using as its the only one that has worked.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Amazing laundry liquid

    I just bought this laundry liquid the other day to give it a try. It worked really well and smelt really nice too. I will definitely be buying again to use for my family. I can’t recommend it enough. It has replaced my other laundry liquids. Five star rating. 👍
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.
      • 21 Mar 2026
        10:23 am

    Love!

    I’ve been using this for my daughter who has eczema ever since she was a baby! Would definitely recommend
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Works so well

    Our family has been living the cold power sensitive laundry wash and its ability to remove really tough stains while being super gentle on the skin. It gets out all my toddlers messy stains and never irritates her skin. A product you will keep going back for and perfect for the whole family.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Works so well

    Our family has been living the cold power sensitive laundry wash and its ability to remove really tough stains while being super gentle on the skin. It gets out all my toddlers messy stains and never irritates her skin. A product you will keep going back for and perfect for the whole family.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Stains be gone

    I was absolutely amazed at how well Cold Power Sensitive Wash was on not only my kids clothes but my partners work clothes. My kids make a mess but I now don’t need to worry about stains, soaking and all the extras! Just straight in and they come out looking fabulous
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Sensitive Baby Skin

    I used cold power sensitive for a few years because my baby girl had a light case of eczema. Having the sensitive option really saved her skin and me a lot of stress. From ages 1 to 3 and a 1/2 I used this product which kept her skin healthy and bright. Keeps clothes looking and feeling clean too which is why I kept buying. Thankyou Cold Power!
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Fantastic Product Great for the whole family!

    After trying many brands I found Cold Power to be the best suitable for my family, great for stain removal leaving clothes fresh and clean! I couldnt believe the difference in clothes and also the price was a factor, very reasonable and competitive compared to other brands. Great choice, highly recommended!
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Stumbled on this

    So kids are 23 years old, still with eczema. I got it to try - the baby picture on the front did it - and was pleased. There is still some fragrance to it, but it hasn't got complaints yet, and no blodges left like you can get with undissolved powders. Have brought again.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.
      • 20 Feb 2026
        10:04 pm

    Smells amazing every time

    Absolutely love Cold Power laundry detergents. Makes our clothes smell amazing, fresh and clean every time. We get compliments sometimes on what we wash with, that’s saying something! We absolutely love this brand and will continue to use it. The sensitive products are great for newborn clothing too - the best!
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • Great product

    I have really sensitive skin. This product leaves the clothes clean and soft. The smell is really nice and I haven’t had any reactions to it. Would recommend the product for those with sensitive skin. Product price was reasonable and in line with other products so would definitely buy this product again.
    How would you rate this product now that you've tried it?
    This member purchased this product and shared their honest opinion.

  • The detergent I swear by!

    I swear by the Cold Power Senstive washing detergent, and have been a fan for years.

    After the birth of my first born, we trialled a lot of washing detergents to find one that was gentle on our sensitive skin, would not cause reactions, was fragrance free but also tough on stains and could wash clothes effectively; so I was so happy when we found Cold Power sensitive. I have actually loved using it that much that I even requested for bottles on my baby registry for my second born (I kid you not!).

    I also really like that is made in Australia and the bottle is made using 50% of recycled plastics.

    I absolutely recommend!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Wonderful Wash

    Cold Power Sensitive was a great addition to our household. It worked well for the entire family, especially our little ones. I love the easy dosage with the cap, and the clear instructions on the bottle. Our laundry came out clean and fresh. I would highly recommend this laundry liquid.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Long time lover of Cold Power

    Cold Power Sensitive has been a lifesaver as my girls get prickly heat rashes in the Simms and I get eczema outbreaks in the heat. We need to not have anything that irritates or angers our skin and it has been the smoothest summer yet using cold power sensitive on all clothes and towels. I love that it is powerful enough to clean without irritating the skin and you can chuck a mixed load together and it washes it all well without anything having any residue or weird finish.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Long time lover of Cold Power

    Cold Power Sensitive has been a lifesaver as my girls get prickly heat rashes in the Simms and I get eczema outbreaks in the heat. We need to not have anything that irritates or angers our skin and it has been the smoothest summer yet using cold power sensitive on all clothes and towels. I love that it is powerful enough to clean without irritating the skin and you can chuck a mixed load together and it washes it all well without anything having any residue or weird finish.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • We loved it!

    Our toddler has eczema since birth, her skin is very sensitive and always itchy. We tried many products to find the most gentle cleaning products for our family. Cold Power Sensitive is a perfect laundry detergent for our family, it is fragrance free and rinse well with cold washing cycle. I dont use hot water to wash our clothes. Will definitely repurchase.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Cleans up my little ones clothes!

    Really great washing liquid - we used to use 2 laundry products - laundry detergent and separate stain remover. Since starting to use Cold Power Sensitive it’s been saving a lot of time and ease just having one step. It’s helping make the mess that comes with a baby more manageable and is also easy on her sensitive baby skin. We will definitely continue to use.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • Works wonders on little ones clothes!

    We’ve been previously using another brand of washing detergent combined with powder stain remover - we’ve switched due to the sample to just using Cold Power Sensitive and it’s been doing an even better job at removing the tough stains that our little one’s clothes end up covered in. I also love that it seems easier on her baby skin. We will definitely be continuing to use moving forward!
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.

  • We loved it! Will continue to buy it

    My toddler has eczema since birth, and we are always finding gentle cleaning products. We have been trialling different laundry detergents that is fragrance free and gentle for skin available at supermarkets. We loved Cold Power Sensitive, it clean well and suitable for all types of materials. More importantly, this product rinse well with cold water, we dont wash our clothes in hot water. It does not give my toddler itchy skin when she wears her clothes, and she is happy to help me out with laundry.
    How would you rate this product now that you've tried it?
    This member received this product in exchange for their honest opinion.
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