Kraft Introduces 'Salad Frosting' To Get Kids To Eat More Greens

Kraft is attempting to jump on the lying game that parents often play with their kids by adding a new salad dressing product Kraft Salad “Frosting.”

The product is actually just Kraft Classic Ranch Dressing disguised in a frosting container.

“According to a recent study, Ranch dressing is the most popular dressing in the United States, and kids will eat anything with frosting, right?” the press release notes. “It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad ‘Frosting.’”

Kraft also announced a contest to give families a chance to win free samples of its “frosting.”

“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” Kraft head of marketing Sergio Eleuterio said in the press release.

“Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”

But The Milk Meg is really not impressed at all by the product. She said on Facebook, “I’m really not ok with this. I actually thought this was a joke at first! And the ingredients in this packet are almost as bad as frosting anyway!

“How about giving your child a carrot instead and saying, “Here is your snack”.”

What do you think? Worth a shot to get the kids to eat better?

Share your comments below

28 Comments

- - meedee said
  - 26 Apr 2023
    11:40 am
A great April fools joke??

- - mom156317 said
  - 17 Nov 2019
    9:19 pm
I really don’t like the idea of this either. I can’t see how this is even remotely related to salad. Keep exposing kids to veggies and most of the time, they will try one. And also…so much plastic! Ergh

- - mom129591 said
  - 07 Jul 2019
    10:34 pm
I think this is not a bad idea at all. With eat with our eye’s and so do children.

- - becstalou said
  - 02 Jul 2019
    6:54 am
I’m not a fan of dressing but if it works for people they will use it.

- - rovermum said
  - 26 Jun 2019
    5:50 pm
I cannot imagine a time when I would actually use this… EVER.

- - skbou said
  - 22 Jun 2019
    9:44 pm
A gimmick I hope doesn’t become the norm. I hope that eventually (maybe delusional) my kids like their vegies for what they are not the sauce/frosting that’s coating it.

- - mom19782016 said
  - 18 Jun 2019
    9:18 pm
Marketing genius. My kids would eat anything marketed to them on TV. Most recently – mushrooms!

- - Blossom said
  - 18 Jun 2019
    8:12 pm
Children are going to think it will taste sweet? It will depend what it is made from whether it is or not. Why ruin the flavour by adding chilli or other strong flavours which may be the reason why some children don’t like eating salad

- - tessie said
  - 18 Jun 2019
    5:45 pm
It’s just another gimmick to get kids to eat veges.

- - sars_angelchik said
  - 18 Jun 2019
    10:41 am
Sounds like a load of poo to me. We should be teaching our kids that healthy food tastes good regardless without the need to dress it up. If you start trying to dress up food like this aren’t you then saying that the food doesn’t taste nice so we need to make it better? My kids like to eat salad. If you persist then they will acquire a taste for healthy things.

- - musicmum said
  - 18 Jun 2019
    12:59 am
Another unhealthy product from a big manufacturer trying to cash in. Make your own healthy dressings if you have to get kids to eat salad. My son has grown up with salads and now as a teenager delights in making his perfect mix, with salad ingredients, tahini, avocado, lemon and veggie salt, and little chilli sauce as well sometimes.

- - SPerry37 said
  - 17 Jun 2019
    11:27 pm
No Thankyou I’m glad my kids eat most veg all greens have to raw for the eldest to eat them but that’s healthier beans and 10minth old just eats what ever is in front of her

- - nealsq said
  - 17 Jun 2019
    9:04 pm
I hate disguising foods to trick kids, just making them rebebl against it later. We have a rule that you must try everything offered, you don’t have to finish it if you don’t like it but you at least have to try it first

- - mom173854 said
  - 16 Jun 2019
    8:10 pm
I’m think there will be a lot of disappointed kids when they open a ‘salad frosting’ and have a big suck on it…..!

- - mom160421 said
  - 16 Jun 2019
    12:26 pm
No thanks. Nature has provided great tasting fruit and veggies. There’s no need to add to them.

- - DaffyD said
  - 16 Jun 2019
    8:00 am
Ranch dressing is hardly healthy and how much veg can it really contain. Money making PR stunt

- - curlytops said
  - 15 Jun 2019
    1:08 pm
it Will be interesting to see how the sales go.

- - Ellen said
  - 15 Jun 2019
    3:55 am
Don’t think it’s very healthy and I don’t like the deception. Just teach your kids that eating fruits and veggies are tasty and healthy and part of life and a way to take care and be sweet and care for yourself (like brushing your teeth, combing your hair, drinking water, going to bed).
- mom93821 replied
  
  15 Jun 2019 , 8:04 am
  Fruit and vegetables are tasty and teaching children how to prepare and cook these foods is a wonderful life skill. It is a joy to teach children how to cook too.
- - mom119776 said
  - 14 Jun 2019
    11:43 pm
Clever idea but i think it could be done a lot better.

- - mom101628 said
  - 14 Jun 2019
    11:12 pm
Bad move Kraft in USA – hope Australia doesn’t follow suit. Give your kids raw vegies – they’ll love them – cooked not so much. But for heavens sake be honest and the kids will love you for it.
The biggest thing here is for your children to see you and their dad eat vegetables all the time and they will think it’s an OK thing to do too.