Magnum has announced the highly anticipated return of the world-famous Magnum Pleasure Store.

Located at Westfield Sydney, the Magnum Pleasure Store will be here for a limited time only, opening its doors for 8 weeks from July to September 2019.

As a leader in luxury ice cream craftsmanship, The Pleasure Store embodies and celebrates Magnum’s attitude of being True to Pleasure.

Visitors will enjoy an immersive experience by customising their own Magnum Ice Cream with luxurious toppings from rose petals to gold feuilletine for visually stunning Magnum creations.

Unilever Australia marketing manager, ice cream, Melanie Chen said: “We are very excited to announce the long-awaited return of the Magnum Pleasure Store to Westfield Sydney, the ultimate make-your-own-Magnum pop-up store!

“We see so much excitement across the world with Magnum Pleasure Stores opening every year in the most culturally vibrant cities; London, Rome, Seoul, Istanbul and to mark the opening of #MAGNUMSYD, we have created an exclusive chocolate dipping option with a two-tone milk + white coating.

“This will give our dedicated pleasure-seekers a preview of the launch of Magnum’s Double Dipped Duet coming in August.

“Also on offer will be a range of fashion-inspired lookbook Magnums for those looking for inspiration!”

She added: “As Magnum continues bringing true pleasure to Australia, we would love to invite all pleasure seekers to come and experience what the Pleasure Store has to offer.”

Further details

When: Daily from Tuesday 16 July to Saturday 7 September 2019
Monday to Saturday (Excluding Thursday) 9.30AM – 7PM
Thursday: 9.30AM – 9PM
Sunday: 10AM – 7PM
The Magnum Sydney Pleasure Store Experience starts at $10
WHERE: Level 2, Westfield City Centre, Pitt Street Sydney, NSW, 2000