A stunning 15-metre long artwork has been unveiled in Melbourne to normalise breastfeeding and pumping in public, in honour of World Breastfeeding Week.
The uncensored mural, titled ‘Breastalia’ depicts one woman feeding her four-month-old and another feeding her 18-month-old – and is located on one of Melbourne’s busiest inner city streets in Collingwood.
Commissioned by Tommee Tippee in partnership with Melbourne artist Caroline Lejeune, the piece puts breastfeeding centre stage, celebrating it in all its forms.
Mum-of-two and former WAFL player Moana Hope, her wife Isabella Carlstrom and well-known industry expert Midwife Cath gathered at the mural to help promote its message.
“As women, we’re constantly told to cover up or judged for how, where, when and even for how long we choose to feed,” Mo explained. “When Ahi came along, it was important for me to feed him whatever way was best for both of us which just so happened to be breastfeeding. But not everyone is able to breastfeed or even wants to.
“What I love about this piece is that aside from being in Collingwood, which holds a special place in my heart for obvious reasons, it’s just so real and honest. I’d love to see more monuments to motherhood like this in public spaces.”
Midwife Cath explained that normalising breastfeeding in public helps support new mums when they face feeding challenges.
“Public art like this is so important because the truth is when women feel judged for feeding in public, they’re rarely imagining it. We need to do a better job of lifting women up, helping them cancel the critics and celebrate the wins especially when they’re new to motherhood because the fact is, it really does take a village to raise a child. I absolutely adore this art and I’m sure the Melbourne community will too.”
Tommee Tippee has pledged to donate pumps and pads to Big Group Hug (Community Help for Families in Need) And if you’re not in Melbourne, Tommee Tippee is asking mums to get involved by ‘flashing their feed’ with the #breastalia hashtag during the first week of August in a bid to raise further awareness.
If you’re in Melbourne and want to see the mural, head to the Palmer Street side of Co-Studio located at 159 Johnston St, Collingwood.
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