An irate mum has vented her frustration at the range of girls’ toddler shorts currently being stocked in Kmart, saying she’s had to resort to buying boys’ shorts.
Sonographer Elli Tamar, who has a following for more than 60,000 on Instagram and 220,000 on TikTok, shared a video asking Kmart to ‘please explain’.
“I’m buying some summer clothes for my toddler at Kmart and check this out,” she starts the video.
The Melbourne mum-of-two then shows several different shorts from the girls’ section, saying, “What the *&^% is this? What two-year-old is wearing disco booty shorts? Her butt cheek will actually be hanging out of these. The crotch is longer than the shorts.”
Elli then explains that she has to buy her daughter a pair of boy’s shorts, ‘just to make them decent for a child’.
Her video has been met with hundreds of messages with similar concerns.
“Kmart really needs to do better. Each spring/summer the shorts seem to just get shorter. They at least had some longer bike shorts this season but the quality isn’t great,” one mums commented.
“What in the fresh hell?” said another.
Mum Nicole Leek also took to social media to share her concern about the range of shorts.
“I don’t want to be that person, but I was genuinely shocked while shopping in Kmart Australia today,” she wrote on Facebook.
“In what universe does a 1 year old girl (or any child for that matter) need a pair of denim shorts with a 2 inch inseam? These were, by the way, the only denim shorts I could find available for girls.
“Meanwhile, the boys shorts were all of a completely functional length. How on earth is this ok? Why in this day and age are clothes like this still being made and marketed? I can understand this style being available in the teenage section, but for 1-7 year olds. Could we not have had the same material and frayed edges, but in a length that at least covers their nappies?”
“I suppose my biggest question is: who are we dressing them this way for? And how did so many people look at these shorts before they made it to a shelf and think that this was ok?”
Mouths of Mums has contacted Kmart for comment.
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