Outrage Over Change to Cadbury Dairy Milk Chocolate Block

Cadbury has announced it will lower the price of its family block, but there’s one catch…

The milk block as we know it will also be smaller.

The news has caused an outrage online, with fans slamming the brand for “ripping off” customers.

The Cadbury Dairy Milk Blocks will reduce in size from 200g to 180g.

cadbury

The announcement on the company’s Facebook page on Thursday sent Aussies into a meltdown.

“Haven’t you already reduced the block before” one customer asked.

Another added: “Family block will now be the size of a Snack bar! Consumers being ripped off again!!”

“Seriously? How many millions do you make in a year that you need to ‘reduce’ costs,” a third argued.

“Don’t call it a family block anymore. Tasting block for couples.”

Cadbury statement

“It’s been four years since we last reviewed the size of our Cadbury blocks but due to increasing costs, it just isn’t sustainable for us to absorb these costs any longer. Instead of raising the price of our Cadbury Dairy Milk blocks, we decided to reduce the size slightly,” the company wrote in an online statement.

“Rather than raising the recommended retail price, we’ve made the call to reduce the size of our Cadbury family blocks, and also bring down the recommended retail price slightly, so that our blocks can continue to be an affordable treat for all Australians.

“We know some will be disappointed by this change, but we want to keep offering you the best value and best tasting chocolate we can.”

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35 Comments

- - meedee said
  - 03 Feb 2023
    11:46 am
Im glad they were honest about it but its still a way to reduce the size and increase the price. If it was a lesser price per gm they would have left it as the same size and dropped the price.

- - BellaB said
  - 01 May 2019
    6:48 pm
At least they were up front about it.

- - buggeritliz said
  - 15 Mar 2019
    3:02 pm
I am with the Mum’s here –
I only buy chocolate when it’s on special. Cadbury is only one brand we like everything has gone up and will forever! That’s ok I will hunt for bargains!

- - mom19782016 said
  - 11 Mar 2019
    9:46 am
Why are people so upset – they do this all the time but usually don’t tell us!

- - mom153091 said
  - 22 Feb 2019
    8:35 pm
At first I was upset due to less chocolate per block, but then I probably eat too much of it any way so they are doing me a favour I guess. Haha.

- - MrsA said
  - 11 Feb 2019
    10:42 pm
I love it when people are outraged over companies wanting to increase their profits.

- - rovermum said
  - 11 Feb 2019
    11:34 am
I only buy chocolate when it’s on special anyway. They did announce that they were reducing the RRP too.

- - mom118201 said
  - 11 Feb 2019
    9:46 am
This is all about making more profit for Cadbury. Saying that they are doing people a favour and that it is healthier to eat less chocolate is just a weak excuse to use to sneak in more profits. If they really care about people’s health, why don’t they reduce the sugar and fat content in their products. Another option is they could create another additional product that is more health conscious by adding more cocoa and less sugar and fat. Why not create an extra product that is not as bad for you.

- - mom114371 said
  - 10 Feb 2019
    3:55 pm
But are they going to reduce the price?

- - becstalou said
  - 10 Feb 2019
    10:46 am
I respect that they announced it and didn’t just try and sneak it in.

- - tessie said
  - 09 Feb 2019
    12:46 pm
Unfortunately I love Cadbury’s chocolate so I’ll still end up buying it. What they are really doing is what many other companies do but they are letting us know in advance. At least they are reducing the price as well as the size

- - curlytops said
  - 09 Feb 2019
    10:33 am
I agree with Mom87251. They have reduced size AND price so you are not being ripped off.

- - mom87251 said
  - 09 Feb 2019
    10:24 am
I do not see the problem. The block of chocolate is only being reduced marginaly and the price is reduced. How many other companies just reduce the size and never tell anyone. If you are not happy with it. Buy some other cheap brand and you will soon go back to Cadbury

- - Jujubear79 said
  - 09 Feb 2019
    10:00 am
Will still buy….but Cadbury company your just money hungry. …Willy Wonker would be appauled ????????????????????????

- - Cookfromscratchmum said
  - 09 Feb 2019
    8:57 am
I will still buy it regardless love the cadbury chocolates

- - mom112217 said
  - 09 Feb 2019
    8:36 am
People who love Cadbury will still buy it!
- mom93821 replied
  
  10 Feb 2019 , 5:31 am
  Exactly! We will still buy Cadbury along with other blocks of chocolate.
- - mom93821 said
  - 09 Feb 2019
    6:28 am
Other brands of chocolate are smaller and slim line compared to Cadbury….so it does not bother me.

- - Ellen said
  - 09 Feb 2019
    3:47 am
To get outraged about a price rise of any product, is kind of silly and waste of energy. Better accept that everything gets more expensive indeed.
I buy regularly chocolate from LingEarth and pay a whole lot more then the Cadburry price.
For 80g I pay $6.27 +GST
And for a box – 80g x 11 – $58.65 +GST

- - mom265671 said
  - 08 Feb 2019
    11:27 pm
I don’t understand why people get so worked up. They would complain if costs went up or complain if sizing reduced to lower cost. If you are truely a Cadbury fan what is the big deal? We are all about healthier eating and SLAMMING supermarkets for junk food placement all the time but god forbid they reduce a chocolate size block that’s most likely beneficial to our weight. My goodness.

- - mom169205 said
  - 08 Feb 2019
    11:08 pm
Aldi dairy fine milk chocolate is all I buy super cheap super yum