How does this poster make you feel?

TheDadsnet shared this image on their Facebook page recently and people were honestly surprised by the patronising graphic.

Would you be offended?

“This poster is in a hospital. Today. Above the bed of a woman about to give birth.

Sometimes I’m lost for words.”

Comments include:

“I find this ridiculously patronising. As far as I’m aware it isn’t the 1950s and no part of a woman’s body has a responsibility to put a smile on “your man’s” face. Women don’t need a poster campaign. The majority of women want to breastfeed and start to breastfeed their babies (about 85% I believe at the last count). But after the first 6 weeks it drops dramatically and lots of those women stop before they wanted to. What women need is proper qualified support, and the money would be better spent on more lactation consultants on wards, or more breastfeeding-specific training for midwives and health visitors rather than a tacky poster.”

“FAR TOO MUCH PRESSURE on women to be everything for everyone. Absolutely no idea what this poster is really trying to convey… ”

“‘Confident your breasts will put a smile on your man’s face’!!!!! Outrageous. I get what they’re trying but come on, there has to be a better way!! ”

“Erm are they serious? When your milk comes in at first your boobs feel like concrete and your nipples are so sore and constantly wet with milk and sticky. They need constant cleaning and letting down if the the leakage wasn’t bad enough. What on earth is it supposed to promote?”

” So patronizing … out of their mind. Wrong on so many levels. Health care ‘professionals’, stay outside of the bed room, no injunctions, no advice unless asked for it.”

“Are these people for real? Thank you for the reminder that my body is there just to please others”

To clarify the poster was part of competition in 2008 for students and this was actually one of the winning posters to trigger a conversation about the most debated viewpoints about breastfeeding especially among young mothers.

Flick through the images by hovering on the photo below.

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