Wake up and smell the softness with Soften’s range of Australian made fabric conditioners.
The Soften Fabric Conditioners range is formulated with fine essential oils and fragrances that make your laundry feel cleaner and smell fresher for longer.
MoM Members selected to trial and test Soften Fabric Softeners received either Soften Island Oasis Fabric Softener or Soften Sensitive Fabric Softener.
Here’s what our mum Michelle thought of Soften:
Soften Island Oasis Fabric Softener 500ml
Provides 21 days of freshness, makes ironing easier and reduces static cling.
$2.50 only at Woolworths.
Soften Sensitive Fabric Softener 1L $3.80
Makes ironing easier, dermatologically tested and reduces static cling.
$3.80 only at Woolworths.
The full Soften range includes:
Soften Sunny Glow Fabric Softener 2L | $2.99 at Woolworths
Soften Lavender Hill Fabric Softener 2L | $2.99 at Woolworths
Soften Sensitive Concentrated Fabric Softener 1L | $3.80 at Woolworths
I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Prior to being selected to review Clean sensitive washing powder, I had been given a bottle of Soften oriental kiss by my mother in law. I have been known to stand in the aisle and select my fabric softener based on fragrance- so it’s safe to say that I’m fairly picky about the scents that I choose. As you could imagine, the first thing I did upon receiving the bottle was open it and take a whiff. So far, so good, but would the fragrance remain on my clothes after they were dry? I have been known to ‘break up’ with softeners in the past because they failed to do this. Soften had big shoes to fill, and it delivered! My clothes came out smelling like roses! (actually more like oriental kiss, but you get what I mean ????).
The fragrance remained on the fabric, and my husband didn’t complain that he smelt like a lady. When I found out the price, it was the icing on a very delicious smelling cake! I made sure this product made its way into my shopping list.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
My husband has a couple of skin conditions and we have tried a dozen different products and the Soften Sensitive has been the best yet. His skin does not seem to react to this product. I would thoroughly recommend this range.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love to use Fabric Softener for all my clothes, linen and towels but have been scrimping on some items because of the cost …. Soften is not only an effective product but a great cost saving too! At a fraction of the cost of other fabric softeners, it delivers big time! Cost savings, effectiveness and scent – it more than exceeds my expectations! I’ve finely found the perfect solution to my laundry needs!
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Nearly half price of big brand half price special, it good value.
The cleaning result and smell is nearly the same as most big brands. Great products from Woolies!
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I was pleasantly surprised with thus product. It’s an excellent softener for tge price. It smells lovely and the smell lasts for ages. My clothes come out feeling extra soft and clean. I am just amazed that such an economic product dies such an awesome job. Really enjoying using it
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I used this for the first time and when washing finished I could smell the softener so much I love it never in the last 5 years been able to find something like that great job guys
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I’m so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Soften really is the best brand of softener on the market. It is quite easy to make up – you just need a 2L bottle, and then also easy to use. I find that I don’t use much of the product, so it probably reaches the 25 washes limit posted on the bottle. It leaves my clothes soft and smelling great. I am not a fan of the ocean blue smell, and prefer the sunny yellow one (name escapes me right now).
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I switched to soften a year ago. I have always made up my softener, jut like my grandmother before me. I found that a lot of softeners on the market were quite expensive for what they offered. Soften on the other hand is inexpensive, and easy to make up. It leaves my clothes soft and smelling great. Would recommend.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Love the variety of clean products. There is such a great variety that it is all you need to fill the laundry. The freshness smell of each product and the ingredients with no harmful ingredients in each product. I found the smell was long lasting especially the fabric softener which made me feeling refreshed all day. The sheets on the bed are relaxing also.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
When I first used this soften I was like ok let’s see just give this a try I know it won’t work. But I was wrong it did. It really soften my clothes in the first go and after that it is just a must buy product at least for me. It smells so good that after washing you will feel so fresh. As you know your family members are going to happy .
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Ladies, stop wasting your money on Fabric Softeners
They don’t work.
I bought this by mistake thinking it was “soft” detergent for delicates but decided to try it anyway. I feel nor smell no difference in my towels. Granted, I don’t have a dryer and hang my towels in the sun so they will always go back to that crunchy feeling. White Vinegar is all you need. It does exactly the same thing as fabric softener. Cheaper. And probably nicer to the environment.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I never used to use fabric softener. To me it was just another unnecessary expense for something that didn’t really do much.
I have been using the Soften Sensitive and am now sure to include it in every wash. For a sensitive product it still has a great smell, and I know that I can wash my family’s clothes with Soften Sensitive and whether it’s my partner, my teenagers or my 9 month old baby, everyone will have fresh, pleasant smelling and comfortable clothes without having to worry about reactions. Definitely a product I will continue to use.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I’m so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I have been using “Soften Sensitive” for quite a few weeks now and I am totally converted. Excellent value for money. It smells great; a clean fresh scent that the family loves. I just wish it was available in a bigger container.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Each time I use Soften Island Oasis I am continually amazed by how soft my clothes feel and how clean they smell. I have put my clothes on the line and I have also put them in the dryer. The clothes in the dryer seem softer than now that I use Soften
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
My DIL gave me some of this when I ran out , trying to get me to change. I was amazed at how well it softened my towels. The family loves how it smells and their softer clothing. Upon finding the costs I now no longer use any other softener. I would recommend this to anyone who asks about it.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I was pleasantly surprised by the results of Soften.
Given the price, you would not expect the best results. The fragrance is noticeable – though I wouldn’t say it lasts as long as more expensive softeners.
Clothes did come out nice and soft.
Overall, great value for money and I’ll be trying out different scents to find my favourite one! The pocket friendly price is definitely a winner.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I’m just a bit mixed about my opinion. I tried ocean fresh which I thought had a lovely fragrance. It was on special and I felt good value for money. I’m not sure it made that big of a difference to my clothes and felt that my ironing was the same as usual.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love clean and gently soft clothes. I love using this product to achieve the best quality result. I would highly recommend this to all of my family and friends for softening goodness. These products are easy to use and simple to understand. They are easy to store and colourful too
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love the low cost price for these softening conditioners, they are so affordable and makes them desirable on their own. I love the different types and smells that come with them, they leave your clothes smelling lovely every time. I love that they do a great job to condition and soften the clothes, the most important reason for using them I would easily say. I would let me friend / family / or strangers know how good I think these are. I like the product and will use frequently
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love fabric softeners and would never wash my, my kids or my hubbies clothes without them. I love the smell of the soft brand and I also love the price – it is very affordable and sustainable for young families. I would highly recommend this to all of my family and friends with children and those who like soft and nice smelling clothes. Thanks for the nice products
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
This product was quite pleasant smelling, left my clothes soft and smelling fresh. I purchased as they were on sale as part of a promotion. I will purchase again when on sale but otherwise will stick to my regular fabric softener as I have a favourite that I have used for many years
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Sorry have had trouble posting.
I am very happy with this fabric softener as I have sensitive skin and have to be careful what I use. But this product is fantastic and leaves clothes smelling nice and feeling soft
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
To register for reviews that are not open yet and for future reviews, enter your email below and we'll send you an email as soon as a review is open for application.
Article
Mums Reveal Their Fail-Safe Nappy Rash Tips
Whether you’re a seasoned or first-time mum, protecting your baby’s delicate skin is right up there on the priorities list. Because when their skin is irritation-free, it really does make for a happier bub! Anyone who’s had to deal with nappy rash (me included!) knows it’s an inescapable mum truth.
Having skin irritation as an adult is super distracting and annoying. So just imagine what that’s like for our teeny babies and toddlers, who need to focus on sleep, eat and play. No wonder they can be so upset when they have nappy rash.
One thing you do need to ditch when it comes to nappy rash is mum guilt. It happens despite our best efforts. But it is helpful if you can get ahead of the game by doing as much as you can to try and prevent nappy rash in the first place.
We asked our hundreds of thousands of Mouths of Mums members for their tried-and-true, trusted nappy rash tips, and their responses came down to four key tips. So if you’re about to have your first baby, or your fifth, it’s worth popping on the kettle and reading through what’s helped other mums.
Fail-Safe Nappy Rash Tips From Mums
What we love about these tips is they’re perfect for mums and expecting mums, and they’re really simple to do. Everything from what to use and what to steer clear of, to helpful hints on caring for delicate baby skin.
1. Nappy Free Time
“As much free nappy time as possible. Lay baby on a blanket covered with a towel on the floor, without a nappy on, if possible in front of a warm sunny window.” – Joanne W.
We love nappy free time for newborn and toddlers (although it’s a lot harder to get them to stay in one place!). And while nappy free time is one of the most popular nappy rash tips among our mums, using the right nappy also plays a huge part in protecting against irritation on your baby’s skin. For example, Huggies Ultra Dry Nappy Pants have clever Rapid-Dry™ Technology, which instantly absorbs for drier skin. And they’re perfect for day and night, with up to 12 hours of leakage protection.
2. Change Nappies Frequently
“For me, what worked on my two kids is not leaving them in soiled nappies too long. I definitely changed as soon as they were wet and let their skin air dry before placing a new nappy on. I would rather go through more nappies than have to deal with the uncomfortable rash they would feel.” – MoM Member
Frequent nappy changes are a fail-safe way to keep moisture, but it’s not always practical (babies just love to fill their nappies while you’re out and about!) Huggies Newborn Nappies are designed to help protect a baby’s delicate skin with a zinc-enriched layer*, clinically proven to help protect against skin irritation.
3. Use A Barrier Cream
“My mum put me onto Zinc and Caster Oil cream. It is FABULOUS stuff! It’s very thick and sticks like you know what to a blanket hehe I tried literally everything and this was the only stuff that helped.” – Trudes
Using a barrier cream was another really popular tip from our mums. But did you know that Huggies Newborn Nappies are the only nappy with a zinc enriched layer. The zinc oxide in Huggies Newborn Nappies is the same ingredient found in many nappy rash creams, which helps to protect against irritation with visibly less redness on skin. They’re also endorsed by the Australian College of Midwives and the number one choice in Australian hospitals.
4. Choose Gentle
“Don’t use scented wipes. Flannel and warm water is the best.” – Justine F
Using the most natural product possible for wiping a baby’s delicate skin to prevent irritation is a tip that’s been passed down from generation to generation – and it’s still a great one. But something lots of mums don’t consider that a nappy itself can help protect against skin irritation. Huggies Newborn Nappies are clinically proven* to help protect against skin irritation while Huggies Ultra Dry Nappy Pants keep up with wriggly little ones while providing superior dryness, making them perfect for active toddlers.
Nappy Rash Myths & Facts
🚫 Myth: Nappy rash is only caused by wet nappies. ✅ Fact: It’s true that moisture does play a role in nappy rash, it can also be caused by moisture friction, bacteria, and even what the nappy is made from.
It’s why choosing a nappy that’s specifically designed for skin protection is really important.
🚫 Myth: Cloth nappies are better at preventing nappy rash than disposable nappies. ✅ Fact: When it comes to nappy rash, there’s not really any need to compare cloth and disposable nappies, because it’s all about keeping baby dry. The longer baby can stay dry, the better.
🚫 Myth: Nappy rash creams are the only way to protect against irritation. ✅ Fact: A good nappy with a zinc enriched layer can also help to protect against irritation.
Find Huggies Newborn Nappies and Ultra Dry Nappy Pants in your supermarket nappy aisle today.
Mouths of Mums is working with Huggies to bring you this handy information.
*Zinc as Zinc Oxide. Tested on adult skin as a suitable substitute for baby skin. *#1 choice in Australian hospitals based on sales data.
Any redness can be resolved with a tub of Sudocrem. It’s a cream that smells like lavender. Very pleasant and usually works quickly within the first application.
Take it with you everywhere. It helps poo nappy changes. Just apply on bottom area to prevent future nappy rash. Your baby will be happy with it on. It doesn’t feel cold like a wet wipe.
Any redness can be resolved with a tub of Sudocrem. It’s a cream that smells like lavender. Very pleasant and usually works quickly within the first application.
Take it with you everywhere. It helps poo nappy changes. Just apply on bottom area to prevent future nappy rash. Your baby will be happy with it on. It doesn’t feel cold like a wet wipe.
I had issues with my son pooping a lot as a newborn. Sometimes it can be really hard to keep the rash at bay if you have a child that is constantly doing that. There is some acidity in the excrement and that can cause burning before it’s even been against their skin for long. I used to use paw paw cream on him and that worked best as a barrier.
Nappy Rash can be so raw and painful and i always worried so much when our babies had a bout of it. I remember trying so many things but always found good old petroleum jelly used regularly would help in keeping it at bay. There are some great suggestions in the article.
I did find that not all nappy rash creams are as good as each other. After trialing many brands I settled on Sudocrem as the best for me and my baby. Changing nappies frequently and air time is also very important.
There are so many common sense tip in this article and they are tips that we followed. We kept everything as natural as possible on very soft and sensitive skin. We went with plenty of nappy free times and we were very fortunate to not encounter issues with nappy rash.
This article describes very much what we always have done: frequent nappy changes, plenty of bare bum time, no fragrances also not in soaps and a good nappy rash cream. It can become more challenging when your child has diarrhea; in which case bare bum time becomes more complex and the skin more irritated in which the gentle washing with warm water, patting dry with a soft cotton flannel and good zinc cream is more important
Even though I agree that prevention is key, I also think it’s important to have a good barrier cream to hand to help at the first signs of trouble. There are lots of good brands, you can pick any really that suits your baby’s skin. But use it liberally when you need it!
Yay! First time seeing my own comment in an article! *happy dance*
But yes, i do swear by changing their nappies as soon as it’s soiled. It’s what worked for us for both children! We always go prepared and change either before going out, during or in the car boot if we really had to
Nappy rash is horrible and prevention is definately better than cure. This is a fantastic article with some great tips. Especially the changing of the nappy frequently. Unfortunately sometimes especially once they’re on solids and their poops get yucky a little nappy rash can be unavoidable in which case a small amount of sudocreme clears it up quickly.
We found that changing nappies frequently was key for us. And once the kids starting sleeping for long periods at night, we started using the really good quality nappies – Huggies, as it happens – while cheaper nappies were still okay for the day and frequent changes. Nappies do vary! .
This is a really great reminder that nappy rash can happen but there are some great tips to help try and avoid it. I use to do a lot of nappy free time with my daughter when we were home as she had sensitive skin and I layered the barrier cream on all the time, especially at night.
Soften Sunny Glow Fabric Softener 2L | $2.99 at Woolworths
Soften Lavender Hill Fabric Softener 2L | $2.99 at Woolworths
Soften Sensitive Concentrated Fabric Softener 1L | $3.80 at Woolworths
Soften Ocean Fresh Concentrated Fabric Softener 1L | $3.80 at Woolworths
Soften Oriental Kiss Fabric Softener 1L | $3.80 at Woolworths
Soften Ocean Fresh Fabric Softener Concentrate 250mL | $1.19 at Woolworths
Soften Botanical Bliss Fabric Softener 500mL
Soften Island Oasis Fabric Softener 500mL
See what mums are saying about STRIKE HOUSEHOLD CLEANERS here
See what mums are saying about CLEAN LAUNDRY POWDERS and LIQUIDS here
Photos from the Review Team
1:49 pm
Value for money
2:25 am
Love that my clothes smelt like an Oriental Kiss!
10:55 am
Best Product for Sensitive Skin
8:26 pm
Fabulous value for the money!
4:16 pm
Lovely New CLEAN laundry products from WOOLIES
9:29 am
Laundry power is a great bargain!
9:27 pm
So much better then I thought
11:50 am
:)
1:29 pm
What a amazing product
1:51 pm
Beautiful fresh smelling laundry
1:49 pm
Value for money
11:02 pm
Best brand on the market
8:33 am
Love this product
5:54 pm
Freshness
1:55 pm
Just valuable
6:44 pm
Ladies, stop wasting your money on Fabric Softeners
3:32 pm
Lovely & soft and fresh
8:17 pm
Worth the money
1:51 pm
Beautiful fresh smelling laundry
7:26 pm
Soft, Fresh & Value for Money
8:40 pm
Impressed
11:16 pm
Softness is the word
10:22 pm
Great value for money
10:20 pm
Soften my ideas on softeners
7:38 pm
Great stuff
9:06 pm
Great
8:54 pm
Softening goodness
3:12 pm
Great product, will use again
3:43 pm
Great product
10:54 pm
Very impressed
- 1
- 2
- 3
- …
- 6
- »
Click here to post a reviewTo post a review/comment please join us or login so we can allocate your points.
To register for reviews that are not open yet and for future reviews, enter your email below and we'll send you an email as soon as a review is open for application.