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Average Ratings (from 80 ratings)
Overall star Rating
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Soften Fabric Conditioners :
4.4 out of 5 based on 80 reviews.

Wake up and smell the softness with Soften’s range of Australian made fabric conditioners.

The Soften Fabric Conditioners range is formulated with fine essential oils and fragrances that make your laundry feel cleaner and smell fresher for longer.

MoM Members selected to trial and test Soften Fabric Softeners received either Soften Island Oasis Fabric Softener or Soften Sensitive Fabric Softener.

Here’s what our mum Michelle thought of Soften:

Soften Island Oasis Fabric Softener 500ml

Provides 21 days of freshness, makes ironing easier and reduces static cling.
$2.50 only at Woolworths.

Soften Sensitive Fabric Softener 1L $3.80

Makes ironing easier, dermatologically tested and reduces static cling.
$3.80 only at Woolworths.

The full Soften range includes:

woolworths soften sunny glow 2LSoften Sunny Glow Fabric Softener 2L | $2.99 at Woolworths woolworths soften lavender hillSoften Lavender Hill Fabric Softener 2L | $2.99 at Woolworths
woolworths soften sensitiveSoften Sensitive Concentrated Fabric Softener 1L | $3.80 at Woolworths woolworths soften ocean freshSoften Ocean Fresh Concentrated Fabric Softener 1L | $3.80 at Woolworths
woolworths soften oriental kissSoften Oriental Kiss Fabric Softener 1L | $3.80 at Woolworths woolworths soften concentrate ocean freshSoften Ocean Fresh Fabric Softener Concentrate 250mL | $1.19 at Woolworths

Also available in the Soften range:

woolworths soften botanical blissSoften Botanical Bliss Fabric Softener 500mL woolworths soften island oasisSoften Island Oasis Fabric Softener 500mL

OnlyatWoolworths_button

woolworths strike household cleaners product review 750x516See what mums are saying about STRIKE HOUSEHOLD CLEANERS here Clean Laundry Liquids and Powders_product review_main image_750x516See what mums are saying about CLEAN LAUNDRY POWDERS and LIQUIDS here

What’s happening on Instagram?

#mouthsofmums #softenfabricconditioners

Photos coming soon…


Published 25th April 2017


  • Tweet

    Value for money

    I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Love that my clothes smelt like an Oriental Kiss!

    Prior to being selected to review Clean sensitive washing powder, I had been given a bottle of Soften oriental kiss by my mother in law. I have been known to stand in the aisle and select my fabric softener based on fragrance- so it’s safe to say that I’m fairly picky about the scents that I choose. As you could imagine, the first thing I did upon receiving the bottle was open it and take a whiff. So far, so good, but would the fragrance remain on my clothes after they were dry? I have been known to ‘break up’ with softeners in the past because they failed to do this. Soften had big shoes to fill, and it delivered! My clothes came out smelling like roses! (actually more like oriental kiss, but you get what I mean ????).
    The fragrance remained on the fabric, and my husband didn’t complain that he smelt like a lady. When I found out the price, it was the icing on a very delicious smelling cake! I made sure this product made its way into my shopping list.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Best Product for Sensitive Skin

    My husband has a couple of skin conditions and we have tried a dozen different products and the Soften Sensitive has been the best yet. His skin does not seem to react to this product. I would thoroughly recommend this range.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Fabulous value for the money!

    I love to use Fabric Softener for all my clothes, linen and towels but have been scrimping on some items because of the cost …. Soften is not only an effective product but a great cost saving too! At a fraction of the cost of other fabric softeners, it delivers big time! Cost savings, effectiveness and scent – it more than exceeds my expectations! I’ve finely found the perfect solution to my laundry needs!

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Lovely New CLEAN laundry products from WOOLIES

    Nearly half price of big brand half price special, it good value.
    The cleaning result and smell is nearly the same as most big brands. Great products from Woolies!

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Laundry power is a great bargain!

    It clean clothes brighter and smell nice, and it only costs $3.5 for 1 kg, what a bargain!

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    So much better then I thought

    I was pleasantly surprised with thus product. It’s an excellent softener for tge price. It smells lovely and the smell lasts for ages. My clothes come out feeling extra soft and clean. I am just amazed that such an economic product dies such an awesome job. Really enjoying using it

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    :)

    Will deffinetly be recomending this to all my family and friends and will be using tis myself from now on:)

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    What a amazing product

    I used this for the first time and when washing finished I could smell the softener so much I love it never in the last 5 years been able to find something like that great job guys

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Beautiful fresh smelling laundry

    I’m so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Value for money

    I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Best brand on the market

    Soften really is the best brand of softener on the market. It is quite easy to make up – you just need a 2L bottle, and then also easy to use. I find that I don’t use much of the product, so it probably reaches the 25 washes limit posted on the bottle. It leaves my clothes soft and smelling great. I am not a fan of the ocean blue smell, and prefer the sunny yellow one (name escapes me right now).

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Love this product

    I switched to soften a year ago. I have always made up my softener, jut like my grandmother before me. I found that a lot of softeners on the market were quite expensive for what they offered. Soften on the other hand is inexpensive, and easy to make up. It leaves my clothes soft and smelling great. Would recommend.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Freshness

    Love the variety of clean products. There is such a great variety that it is all you need to fill the laundry. The freshness smell of each product and the ingredients with no harmful ingredients in each product. I found the smell was long lasting especially the fabric softener which made me feeling refreshed all day. The sheets on the bed are relaxing also.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Just valuable

    When I first used this soften I was like ok let’s see just give this a try I know it won’t work. But I was wrong it did. It really soften my clothes in the first go and after that it is just a must buy product at least for me. It smells so good that after washing you will feel so fresh. As you know your family members are going to happy .

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Ladies, stop wasting your money on Fabric Softeners

    They don’t work.
    I bought this by mistake thinking it was “soft” detergent for delicates but decided to try it anyway. I feel nor smell no difference in my towels. Granted, I don’t have a dryer and hang my towels in the sun so they will always go back to that crunchy feeling. White Vinegar is all you need. It does exactly the same thing as fabric softener. Cheaper. And probably nicer to the environment.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Lovely & soft and fresh

    I love how it is so soft on the clothes. The smell is so fresh. I just love that about soften conditioner.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Worth the money

    I never used to use fabric softener. To me it was just another unnecessary expense for something that didn’t really do much.

    I have been using the Soften Sensitive and am now sure to include it in every wash. For a sensitive product it still has a great smell, and I know that I can wash my family’s clothes with Soften Sensitive and whether it’s my partner, my teenagers or my 9 month old baby, everyone will have fresh, pleasant smelling and comfortable clothes without having to worry about reactions. Definitely a product I will continue to use.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Beautiful fresh smelling laundry

    I’m so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Soft, Fresh & Value for Money

    I have been using “Soften Sensitive” for quite a few weeks now and I am totally converted. Excellent value for money. It smells great; a clean fresh scent that the family loves. I just wish it was available in a bigger container.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Impressed

    Each time I use Soften Island Oasis I am continually amazed by how soft my clothes feel and how clean they smell. I have put my clothes on the line and I have also put them in the dryer. The clothes in the dryer seem softer than now that I use Soften

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Softness is the word

    My DIL gave me some of this when I ran out , trying to get me to change. I was amazed at how well it softened my towels. The family loves how it smells and their softer clothing. Upon finding the costs I now no longer use any other softener. I would recommend this to anyone who asks about it.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Great value for money

    I was pleasantly surprised by the results of Soften.

    Given the price, you would not expect the best results. The fragrance is noticeable – though I wouldn’t say it lasts as long as more expensive softeners.
    Clothes did come out nice and soft.

    Overall, great value for money and I’ll be trying out different scents to find my favourite one! The pocket friendly price is definitely a winner.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Soften my ideas on softeners

    I’m just a bit mixed about my opinion. I tried ocean fresh which I thought had a lovely fragrance. It was on special and I felt good value for money. I’m not sure it made that big of a difference to my clothes and felt that my ironing was the same as usual.

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now


  • Tweet

    Great stuff

    I love clean and gently soft clothes. I love using this product to achieve the best quality result. I would highly recommend this to all of my family and friends for softening goodness. These products are easy to use and simple to understand. They are easy to store and colourful too

    Soften provides value for money
    I would recommend Soften to my family and friends
    Soften exceeded my expectations of a low cost fabric softener
    Soften left my clothes feeling soft and smelling fresh
    I am likely to buy Soften over other fabric softeners now

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Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
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