Wake up and smell the softness with Soften’s range of Australian made fabric conditioners.
The Soften Fabric Conditioners range is formulated with fine essential oils and fragrances that make your laundry feel cleaner and smell fresher for longer.
MoM Members selected to trial and test Soften Fabric Softeners received either Soften Island Oasis Fabric Softener or Soften Sensitive Fabric Softener.
Here’s what our mum Michelle thought of Soften:
Soften Island Oasis Fabric Softener 500ml
Provides 21 days of freshness, makes ironing easier and reduces static cling.
$2.50 only at Woolworths.
Soften Sensitive Fabric Softener 1L $3.80
Makes ironing easier, dermatologically tested and reduces static cling.
$3.80 only at Woolworths.
The full Soften range includes:
Soften Sunny Glow Fabric Softener 2L | $2.99 at Woolworths
Soften Lavender Hill Fabric Softener 2L | $2.99 at Woolworths
Soften Sensitive Concentrated Fabric Softener 1L | $3.80 at Woolworths
I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Prior to being selected to review Clean sensitive washing powder, I had been given a bottle of Soften oriental kiss by my mother in law. I have been known to stand in the aisle and select my fabric softener based on fragrance- so it's safe to say that I'm fairly picky about the scents that I choose. As you could imagine, the first thing I did upon receiving the bottle was open it and take a whiff. So far, so good, but would the fragrance remain on my clothes after they were dry? I have been known to 'break up' with softeners in the past because they failed to do this. Soften had big shoes to fill, and it delivered! My clothes came out smelling like roses! (actually more like oriental kiss, but you get what I mean ????).
The fragrance remained on the fabric, and my husband didn't complain that he smelt like a lady. When I found out the price, it was the icing on a very delicious smelling cake! I made sure this product made its way into my shopping list.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
My husband has a couple of skin conditions and we have tried a dozen different products and the Soften Sensitive has been the best yet. His skin does not seem to react to this product. I would thoroughly recommend this range.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love to use Fabric Softener for all my clothes, linen and towels but have been scrimping on some items because of the cost .... Soften is not only an effective product but a great cost saving too! At a fraction of the cost of other fabric softeners, it delivers big time! Cost savings, effectiveness and scent - it more than exceeds my expectations! I've finely found the perfect solution to my laundry needs!
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I was pleasantly surprised with thus product. It's an excellent softener for tge price. It smells lovely and the smell lasts for ages. My clothes come out feeling extra soft and clean. I am just amazed that such an economic product dies such an awesome job. Really enjoying using it
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I used this for the first time and when washing finished I could smell the softener so much I love it never in the last 5 years been able to find something like that great job guys
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I'm so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love the clean washing powder, its well worth the money, left my clothes smelling fresh, the fabric softener is amazing, those 2 products are the only ones i will use and buy
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Soften really is the best brand of softener on the market. It is quite easy to make up - you just need a 2L bottle, and then also easy to use. I find that I don't use much of the product, so it probably reaches the 25 washes limit posted on the bottle. It leaves my clothes soft and smelling great. I am not a fan of the ocean blue smell, and prefer the sunny yellow one (name escapes me right now).
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I switched to soften a year ago. I have always made up my softener, jut like my grandmother before me. I found that a lot of softeners on the market were quite expensive for what they offered. Soften on the other hand is inexpensive, and easy to make up. It leaves my clothes soft and smelling great. Would recommend.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Love the variety of clean products. There is such a great variety that it is all you need to fill the laundry. The freshness smell of each product and the ingredients with no harmful ingredients in each product. I found the smell was long lasting especially the fabric softener which made me feeling refreshed all day. The sheets on the bed are relaxing also.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
When I first used this soften I was like ok let's see just give this a try I know it won't work. But I was wrong it did. It really soften my clothes in the first go and after that it is just a must buy product at least for me. It smells so good that after washing you will feel so fresh. As you know your family members are going to happy .
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Ladies, stop wasting your money on Fabric Softeners
They don't work.
I bought this by mistake thinking it was "soft" detergent for delicates but decided to try it anyway. I feel nor smell no difference in my towels. Granted, I don't have a dryer and hang my towels in the sun so they will always go back to that crunchy feeling. White Vinegar is all you need. It does exactly the same thing as fabric softener. Cheaper. And probably nicer to the environment.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I never used to use fabric softener. To me it was just another unnecessary expense for something that didn't really do much.
I have been using the Soften Sensitive and am now sure to include it in every wash. For a sensitive product it still has a great smell, and I know that I can wash my family's clothes with Soften Sensitive and whether it's my partner, my teenagers or my 9 month old baby, everyone will have fresh, pleasant smelling and comfortable clothes without having to worry about reactions. Definitely a product I will continue to use.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I'm so glad to find Soften Island Oasis Fabric Softener. It has the best smell by far and stays in the fabrics. Towels smell wonderful and feel so soft. The first time I used Island Oasis Fabric Softener, I had a bag of clothes that I had washed with Island Oasis Fabric Softener in the car. After parking and getting back into the car I could smell the clothes. It made my car smell good too! Very easy to order using Woolworths online shopping. Gets delivered to your door
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I have been using "Soften Sensitive" for quite a few weeks now and I am totally converted. Excellent value for money. It smells great; a clean fresh scent that the family loves. I just wish it was available in a bigger container.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
Each time I use Soften Island Oasis I am continually amazed by how soft my clothes feel and how clean they smell. I have put my clothes on the line and I have also put them in the dryer. The clothes in the dryer seem softer than now that I use Soften
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
My DIL gave me some of this when I ran out , trying to get me to change. I was amazed at how well it softened my towels. The family loves how it smells and their softer clothing. Upon finding the costs I now no longer use any other softener. I would recommend this to anyone who asks about it.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I was pleasantly surprised by the results of Soften.
Given the price, you would not expect the best results. The fragrance is noticeable - though I wouldn't say it lasts as long as more expensive softeners.
Clothes did come out nice and soft.
Overall, great value for money and I'll be trying out different scents to find my favourite one! The pocket friendly price is definitely a winner.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I'm just a bit mixed about my opinion. I tried ocean fresh which I thought had a lovely fragrance. It was on special and I felt good value for money. I'm not sure it made that big of a difference to my clothes and felt that my ironing was the same as usual.
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love clean and gently soft clothes. I love using this product to achieve the best quality result. I would highly recommend this to all of my family and friends for softening goodness. These products are easy to use and simple to understand. They are easy to store and colourful too
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love the low cost price for these softening conditioners, they are so affordable and makes them desirable on their own. I love the different types and smells that come with them, they leave your clothes smelling lovely every time. I love that they do a great job to condition and soften the clothes, the most important reason for using them I would easily say. I would let me friend / family / or strangers know how good I think these are. I like the product and will use frequently
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I love fabric softeners and would never wash my, my kids or my hubbies clothes without them. I love the smell of the soft brand and I also love the price - it is very affordable and sustainable for young families. I would highly recommend this to all of my family and friends with children and those who like soft and nice smelling clothes. Thanks for the nice products
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
This product was quite pleasant smelling, left my clothes soft and smelling fresh. I purchased as they were on sale as part of a promotion. I will purchase again when on sale but otherwise will stick to my regular fabric softener as I have a favourite that I have used for many years
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
I am very happy with this fabric softener as I have sensitive skin and have to be careful what I use. But this product is fantastic and leaves clothes smelling nice and feeling soft
Soften provides value for money
I would recommend Soften to my family and friends
Soften exceeded my expectations of a low cost fabric softener
Soften left my clothes feeling soft and smelling fresh
I am likely to buy Soften over other fabric softeners now
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Article
“My Floor Has Never Been So Clean”: The Mop That’s Winning Over Mums
Mopping isn’t exactly the chore most of us look forward to, but like most mums, for Katrina Macilroy, it’s unavoidable.
With three teenagers, a husband, a dog, two cats and timber flooring throughout most of her home, there’s plenty to keep her mop busy.
“I thought the toddler stage was hard, but teenagers take it to a whole other level,” Katrina told Mouths of Mums.
She describes herself as a ‘full-time Uber driver’ for her three kids, but when she’s home, she may as well be a full-time cleaner.
Her husband is a concreter, the family has plenty of sand coming inside and, with teenagers touching everything, the floors quickly show the evidence of a full family life.
“I have to mop like every second day because the floor gets marks,” she said.
So when Katrina was given the chance to try the Vileda Easy Wring & Clean TURBO Mop & Bucket Set, she was keen to see whether it could actually make one of her least favourite cleaning tasks any easier.
“I didn’t have high hopes for it to start with, because I’ve used spin mops before and I’d been disappointed,” she admitted.
But it didn’t take long for her to change her mind. One of the first things Katrina noticed was just how easy the mop was to use.
The foot pedal made wringing the mop quick and simple, without having to stop and fiddle with anything.
“It was so easy to spin it,” she says. “It wasn’t like you’re spinning it for hours or anything.”
She was also impressed by how quickly the mop itself could be put together, and the simple button that releases the mop head for washing.
“That simple press notion, everyone can do that. So I love that.”
It’s The Little Things That Add Up
For Katrina, who regularly finds herself cleaning up after a busy family, these little details made a surprisingly big difference. She also loved the triangular mop head, particularly when it came to getting into the corners and edges that her previous mop struggled with.
“The triangle design makes it easy to get into all the little corners,” she says.
But ultimately, the big question was whether it actually cleaned her floors. Katrina’s answer was an enthusiastic yes.
“My floor has never been so clean,” she says.
Katrina was also surprised by how light and manoeuvrable the mop felt, because at just 4’11”, she says mopping can sometimes be an uncomfortable job.
“I’m not a tall person, so trying to mop is always just a horrible experience.”
But she found the Vileda Easy Wring & Clean TURBO Mop & Bucket Set easy to move around and able to go in different directions without feeling heavy or awkward.
And it wasn’t just the mop itself that won Katrina over. She says the bucket design solved one of her biggest mopping frustrations: accidentally tipping the bucket over.
With timber floors, getting too much water onto the floor is something she tries hard to avoid. “The amount of mop buckets I’ve tipped over and just gone everywhere,” she says.
That can turn a simple cleaning job into another mess to deal with, particularly when you’re suddenly scrambling for towels and a dry mop head.
But Katrina says the Vileda bucket feels much more stable because of its design.
And for someone who mops as often as she does, she says that has saved her time. “This thing has saved me so much time, I can’t get over it.”
The Only Mop You’ll Need
Katrina also admits that she’d previously convinced herself she needed a steam mop. She even bought one, only to discover that plugging it in every time she wanted to clean wasn’t exactly appealing.
“You have to plug it in like a vacuum. Like, that’s not fun, I don’t want to do that.”
After trying the Vileda, she says she’s no longer convinced she needs one.
“Why do you need a steam mop when you can get this one?”
For Katrina, the combination of being lightweight, easy to wring, simple to manoeuvre and able to get into those awkward corners has made mopping feel much less frustrating. And despite going into the trial with low expectations, she’s now very happy to recommend it.
“I’m not trying to sell you a product, but I’m just saying that I’m very impressed with it. It’s really good.”
Her final verdict?
“It’s been really, really good. Recommend!”
This Real Story was provided as part of a paid sponsorship opportunity. Katrina was chosen to share her story because she was sent out and tried the Vileda Easy Wring & Clean TURBO Mop & Bucket Set, and genuinely loved it! And Vileda is so confident they’ve made the best spin mop ever, they’re backing the new & improved Easy Wring & Clean TURBO with a 5 Year Guarantee.
This mop so good and the views all are positive so I just purchased one on milkrun through Woolworths and it come with 2 mop head refills. Can’t wait to use it.
Yes, I couldn’t agree more. The Vileda spin mop is by far my favourite mop for a good thorough clean at home. I even got the landlords to purchase one for the holiday house I clean to make cleaning a breeze and get the job done properly. I always grab a spare when they’re out for half price.
Ah, I received a ‘you’re a finalist’ email from MoM for this fantastic mop but didn’t receive anything beyond that. I was looking forward to giving this a try to compare the three existing options I have but alas. Looks good, fingers crossed I can try it in the near future!
Omg! Yes! With 4 dogs and 4 teens AND the guests they bring home with them LOL our timber floors and tiles don’t stand a chance! I would love to see them add some wheels to the bottom of the bucket so that you don’t have to carry the bucket around with you.
This sounds like an excellent mop that makes cleaning so easy! I love a product that not only is as effective as advertised but makes a job less grueling. I gotta say though, a steam mop that plugs in sounds like an awful idea. I have a tineco floor mop, which is cordless and charges at a base, and it’s incredible on my white tiles.
Soften Sunny Glow Fabric Softener 2L | $2.99 at Woolworths
Soften Lavender Hill Fabric Softener 2L | $2.99 at Woolworths
Soften Sensitive Concentrated Fabric Softener 1L | $3.80 at Woolworths
Soften Ocean Fresh Concentrated Fabric Softener 1L | $3.80 at Woolworths
Soften Oriental Kiss Fabric Softener 1L | $3.80 at Woolworths
Soften Ocean Fresh Fabric Softener Concentrate 250mL | $1.19 at Woolworths
Soften Botanical Bliss Fabric Softener 500mL
Soften Island Oasis Fabric Softener 500mL
See what mums are saying about STRIKE HOUSEHOLD CLEANERS here
See what mums are saying about CLEAN LAUNDRY POWDERS and LIQUIDS here
Photos from the Review Team
1:49 pm
Value for money
2:25 am
Love that my clothes smelt like an Oriental Kiss!
The fragrance remained on the fabric, and my husband didn't complain that he smelt like a lady. When I found out the price, it was the icing on a very delicious smelling cake! I made sure this product made its way into my shopping list.
10:55 am
Best Product for Sensitive Skin
8:26 pm
Fabulous value for the money!
4:16 pm
Lovely New CLEAN laundry products from WOOLIES
The cleaning result and smell is nearly the same as most big brands. Great products from Woolies!
9:29 am
Laundry power is a great bargain!
9:27 pm
So much better then I thought
11:50 am
:)
1:29 pm
What a amazing product
1:51 pm
Beautiful fresh smelling laundry
1:49 pm
Value for money
11:02 pm
Best brand on the market
8:33 am
Love this product
5:54 pm
Freshness
1:55 pm
Just valuable
6:44 pm
Ladies, stop wasting your money on Fabric Softeners
I bought this by mistake thinking it was "soft" detergent for delicates but decided to try it anyway. I feel nor smell no difference in my towels. Granted, I don't have a dryer and hang my towels in the sun so they will always go back to that crunchy feeling. White Vinegar is all you need. It does exactly the same thing as fabric softener. Cheaper. And probably nicer to the environment.
3:32 pm
Lovely & soft and fresh
8:17 pm
Worth the money
I have been using the Soften Sensitive and am now sure to include it in every wash. For a sensitive product it still has a great smell, and I know that I can wash my family's clothes with Soften Sensitive and whether it's my partner, my teenagers or my 9 month old baby, everyone will have fresh, pleasant smelling and comfortable clothes without having to worry about reactions. Definitely a product I will continue to use.
1:51 pm
Beautiful fresh smelling laundry
7:26 pm
Soft, Fresh & Value for Money
8:40 pm
Impressed
11:16 pm
Softness is the word
10:22 pm
Great value for money
Given the price, you would not expect the best results. The fragrance is noticeable - though I wouldn't say it lasts as long as more expensive softeners.
Clothes did come out nice and soft.
Overall, great value for money and I'll be trying out different scents to find my favourite one! The pocket friendly price is definitely a winner.
10:20 pm
Soften my ideas on softeners
7:38 pm
Great stuff
9:06 pm
Great
8:54 pm
Softening goodness
3:12 pm
Great product, will use again
3:43 pm
Great product
10:54 pm
Very impressed
I am very happy with this fabric softener as I have sensitive skin and have to be careful what I use. But this product is fantastic and leaves clothes smelling nice and feeling soft
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