Nutritionist has something to say about the new Coles mini collectables, and it is not what you expect…

After the supermarket shared details of its new Stikeez campaign, Chantelle from NutritionMunch shared on her Facebook page had something surprising to say.

I’m sorry, but what a flipping joke!

“Producing little bits of plastic fruit and vegetables, with cute names that will probably end up in landfill, is NOT health promotion!!!

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“This is NOT teaching children about fruit and vegetables, how they’re grown, how they can be prepared, cooked, stored and eaten. This is very much so a marketing gimmick, that is doing more (environmental) harm than good.

“If you really want to encourage children to enjoy fruit and veg everyday, you have to engage them in REAL sensory food play, involving them as much as you can in the shopping, cooking and family eating rituals you implement everyday.

“Get them small but frequent exposures to feel/touch, smell, taste, look and hear a range of different foods throughout the day.

“Take them strawberry picking. Take them to a kids cooking class. Get them to help you mix ingredients while making dinner. Go on a weekend trip to a farm.

“Yes, it’s going to be messy. It’s going to take a lot more time and energy than handing them over a plastic toy with no meaning, but it’s going to be WORTH IT seeing your child flourish and nourish and having fun with the family while doing so.

“Food has the power to create so many beautiful memories. Harness that while they’re young and they’ll thank you for it growing up.”

Tara from, Baby Guru Nutrition also shared her disgust at the campaign.

“I’ll be saying no to these when I shop at coles.

Why? Because this is just another marketing ploy to get me in the door so that my nagging child can get one more plastic thing to add to the collection that’s soon worth nothing in the end anyway, but costing the environment.

“It’s not teaching kids about fruit and veg, and I really really dislike when companies pretend they are doing the right thing, when really they are just implementing marketing strategies.

Coles ban plastic bags, then produce these plastic items that come…wrapped in plastic.”

What MoM’s had to say

When we shared the news on our Facebook page we received quite a mixed response.

While some where excited to collect the new little mini’s others were not so keen.

“Yah!!! More plastic to be thrown into landfill in approximately 6months the time…..”

“Great more crap to be laying on the floor…lol”

“Great, there’s no way they’ll have enough cases and in a blink of an eye they’ll be gone and sold for ridiculous amounts on eBay/marketplace etc ”

“More crap!!!! Ban plastic bags then make plastic crap kids want for 2 seconds and then never touch again. Sad!!!!”

Many people shared choking concerns -

“Coles should be ashamed of themselves. More Plastic junk – not only a choking hazard but this will ultimately end up in landfill or the ocean. Please say no and educate your kids about why this is wrong.”

“If you’ve got toddlers in your house don’t leave them stuck to a vertical surface such as your fridge or cupboards as they will fall off & become a choking hazard. We found them all over our kitchen floor in the morning after sticking them to the fridge the previous night.”

“Easy to swallow!”

If you are still keen to grab the set find out how to skip all the frenzy below.

Share your comments below

  • The skiteez have been great in our household. My child has always been a fussy eater but with the skiteez and chart we have had him trying all kinds of fruit and vegetables. To us it has been such a positive


  • It is what it is. There will always be people who will complain.


  • I dunno, they fact they can be stuck to the fridge or whatever makes them something you can use forever, really. Or kids picking out which ones they want to stick somewhere as their choice for the day/week to eat. Lots could be done with them. I like them more than the cruddy cards that never get looked at again.


  • Yup more stupid stuff filling our houses,,, I’m glad we don’t have a Coles locally


  • I wish I didn’t collect these things. My daughter only did it because her friends did it. Now I’m stuck with these silly things. A total regret.


  • what happened to stopping plastic to save the environment. I feel these things create more waste then the plastic bags ever did. Please stop these silly things.


  • I have to disagree. If these Stikeez and the food charts that go with them encourage kids to eat more fruits a veggies, I think it’s a good thing


  • I think people need to lighten up a bit it’s a bit of fun and my daughter adores them! She plays with them on her play kitchen so I don’t think we’ll be throwing them away anytime soon.


  • We don’t collect these things. I didn’t realise they were claiming it was a health promotion. Bit ridiculous.


  • Each to their own.. but it is a marketing ploy of course.. Cokes are in the money making business after all


  • wow take a chill pill guys!


  • So my son is currently using his imagination and playing with a couple of these. It’s beautiful. The kids are still playing with the mini groceries from before Christmas in their play kitchen. Children learn best through play. I think there’s far greater things to be in uproar about! They’ve even sparked conversations about how many fruit and veg we’ve had today, why they’re good for their bodies etc.


  • personally rather than making all these I would just rather $5 off my shopping.


  • I much preferred the Woolworths scented fruit and Veggies cards back in 2014, they were worth collecting. We loved the mini collections to, I even loved them. Australia are so behind the times when the mini’s came in, this is massive overseas. I totally get the uproar and agree Coles need to step outside their overseas buddies and think of a promotion that is worth its while. I’d like to see for every $30 spent a certain amount is donated to our choice of fund (maybe a selection of 4 or 5 – within our local state) – Wouldn’t that be great :) I’d be in on that one for sure!!


  • Oh well they must bring in the sales little kids like them I would never go out my way to spend the $30 to receive the toy but if they give it to me I’m taken it


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